If youâre starting (or reinvigorating) a small company or team, your choice of collaboration tools is going to have a massive impact on both your performance and your happiness. This is especially true if your team is virtual, where you rely on those tools even more than teams that are all under the same roof.
So, how do you go about choosing those tools? Having just gone through this experience again for the startup I launched along with some INSEAD classmates, I can share some fresh thoughts.
First, decide on whatâs important to you beyond the individual features. What are the principles you will use to guide your choices? Hereâs my list:
DRY, aka Donât Repeat Yourself - strive to keep every piece of data in only one place. This especially means NEVER attaching files in emails unless itâs absolutely unavoidable. Link to the file that will always be the correct version for the lifetime of the discussion/project, etc. If you need to preserve history, make sure your file sharing solution includes versioning.
Usability beats Functionality - A tool that is a pleasure to use is superior to one with more features that has a steep learning curve. An unused tool canât help anyone.
Integration of The Best over All-in-One Mediocrity - It used to be we would often have to sacrifice functionality in order to get a comprehensive tool that avoided having to move data between best of breed tools. Today, however, we can integrate tools almost effortlessly. Your bias should still be to use the fewest number of total tools possible, but you no longer have to sacrifice critical functionality to achieve that. I strongly prefer tools that are already supported by integration services like IFTTT & Zapier, but at minimum they should have a robust API.
Event-Driven & Searchable - You shouldnât have to ask your colleagues where information is, you should be able to find it on your own with minimal effort. You also should never have to check systems, but instead to be able to configure them to get alerts tailored to your needs.
Experiment First - Demos donât cut it. You need to use your shortlisted tools in real-life, for a couple weeks at least, before you make an irrevocable commitment. There are simply some important use cases that wonât show up when you merely kick the tires.
So, what are the indispensable tools, and examples/suggestions for any team?
Office Suite - Google & Microsoft are basically the only games in town, at least if you want to work across all devices, including browsers. There are myriad articles comparing these. Do your homework. And donât underestimate how hard it is for your collaborators to learn new tools. Google Docs may have better simultaneous editing than Office 365, for example, but itâs not as feature rich as the desktop versions of Word you get with Office 365, and many users will be pained by whatâs missing. Also, keep in mind that there are best of breed products you should consider in comparison to the built-in file sharing of Microsoft & Google, like DropBox and Box.com.
Messaging, Calendar & Contacts - Google & Microsoft dominate the scene here also, but be sure and take an expansive view of messaging and explore modern tools like Slack. For remote distributed teams, itâs super important to have something which supports presence, so you know when someone is âat their deskâ.
âCustomer" Relationship Management - I put the word customer in square quotes, because you should be really be tracking interactions with all your outside partners, not just customers. For example, if  the tool only supports customers, and not, for example, tracking contacts with vendors (with an equivalent to a deal/opportunity on the customer side), you may need to keep looking.
Wikis/Intranets - Sharing of your office suite files and the database driven apps like CRM may handle a lot of your data, but by no means all. Having the ability to organize relatively unstructured and ad-hoc data is incredibly important. Wikis and Intranets are one great tool to do this, with Googleâs Sites and Microsoftâs providing reasonable solutions. But as with everything, one size doesnât fit all. Donât ignore other best of breed solutions or those that are more tightly integrated with other core tools.
Project Management - depending on your teamâs requirements this can be anything from the shared to-do lists of Trello or Asana, all the way to Oracleâs Primavera and the like. Focus on tools that let all stakeholders interact in event-driven, on-demand fashion, rather then relying on project managers sending out updates via email.
Once youâve decided what set of tools fits you best, make sure you allocate some time to making sure everyone knows how to use them productively and efficiently. For example, if you are using Google Drive for file sharing, post links to the files from your Wikis, donât attach copies of the files. If some teammates fall in love with one app (like Trello, in my recent experience), help them resist the temptation to try and do everything in that app (like track client contacts/opportunities).
Make sure you âeat your own dog foodâ and use the tools yourself. Document everything in your wiki, for example, especially with examples of what tools are best for which tasks. When you add someone to the team, you should be able to start them off with one URL and say âHereâs everything you need to know about how we organize information and collaborate on this team.â
So, what tools did we wind up with? G Suite (fka Google Apps), including âSitesâ for Wikis and Hangouts for instant messaging, Nimble for CRM and Trello for Project Management. Not a perfect setup by any means, but eminently workable. Using Zapier, for example, to put new Google contacts into Nimble has some problems (fails with email only contacts, for example, and also doesnât send updates), but if you want to send all emails from Nimble (which has excellent email integration with Google), then itâs not a worry.
Please let me know your list, and your experiences using and integrating the tools you selected.