Comic Fashion

Geek culture has undeniably crossed over into the mainstream. The days when fandoms like gaming and comic books immediately conferred outsider status upon their followers are long gone. In a world where video game companies grow four times faster than the US economy, nerd merchandising is big business. But the industry suffers from a dearth of options when it comes to merchandising geared towards women. Products that allow female nerds to express their fandom have long been absent from the mainstream, leading even Avengers: Age of Ultron star Mark Ruffalo to take to twitter to beg for Black Widow merchandise. An entire fan campaign, #wewantwidow, featured flash mobs of Black Widow cosplayers, formed with the same goal in mind. What’s a nerdy gal to do? Create the merch she wants to see in the world, of course! In the last few years, independently run geek fashion businesses have exploded in popularity, rising to the challenge of creating designs that allow fangirls to engage in what