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Mystical Handmade Leather Journals

Bulgarian shop Stopan tells us that it “is a protective ancestral spirit of a family household. It has many names and takes many shapes in folk tales throughout the Balkans and Slavic nations as a whole.”

In regards to its mystical and handmade leather bound journals, the artist confesses,” For my books I draw influence from bygone times, from old Bulgarian manuscripts rotting in our libraries, yet when opened glow with gold and crimson, glow with faith and mastery of skill. Books that stood against the test of time and stand strong even now. Unfortunately I never had a master, I started binding out of personal need and still am learning from dead masters alone. I strive to make books and journals that touch the heart of people, books that yet again glow with gold and crimson, books that yet again will stand the test of time give their owners joy and security.”

Find the handmade journals in heir Etsy shop.

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We like business plans that present a lot of information in as few words as possible. The following business plan format, within 15–20 slides, is all that’s needed.

Company purpose Define the company/business in a single declarative sentence.

Problem Describe the pain of the customer (or the customer’s customer). Outline how the customer addresses the issue today.

Solution Demonstrate your company’s value proposition to make the customer’s life better. Show where your product physically sits. Provide use cases.

Why now Set-up the historical evolution of your category. Define recent trends that make your solution possible.

Market size Identify/profile the customer you cater to. Calculate the TAM (top down), SAM (bottoms up) and SOM.

Competition List competitors List competitive advantages

Product Product line-up (form factor, functionality, features, architecture, intellectual property). Development roadmap.

Business model Revenue model Pricing Average account size and/or lifetime value Sales & distribution model Customer/pipeline list

Team Founders & Management Board of Directors/Board of Advisors