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Digital marketing, online marketing, internet advertising. Whatever you call it, marketing your business on the internet is a great deal these days. All things considered, internet usage has much more than doubled over the past decade and this shift has massively affected how people purchase interact and products with businesses.

MOST HELPFUL WEBSITES AND PLATFORMS

(Part 2 of Best Social Media Platforms) 

In our recent post, we listed the "Best Social Media Platforms in 2020". 

Today, we will also share a couple of tools you can use to help you better stand out from the crowd. This will help you distinguish your personal profile or brand.

Best Social Media Platforms

In this generation, there are so many social media platforms out there, it can be difficult to determine which site is the best for consistent exposure.

Here, we’ve compiled a social media sites list so that you can find the best social media platforms for your needs.

Based on the data gathered by Internet Live Stats, there are over 1.97 billion websites available on the internet right at this moment and they keep on increasing as time passes by. However, not all of these websites are still functioning, some of them are left in the abyss; the rest are possibly abandoned domain names, mainly left out or they just simply died. 

As of now, only 200 million websites are usually active but it is still a large number to consider especially if you are planning to put your website on the top of various search engines. 

As an entrepreneur who aspires to build your brand on the market, you are probably aware of how important websites are in achieving your success. Websites are the ones that help you to establish your credibility online. It can offer so much more if it is utilized effectively.

And for this to happen, your website must flourish and prosper to ensure that you are generating profit from your efforts. With the help of website optimization tools mentioned in this blog, you will surely draw more prospects to your website and convert them into dedicated and happy customers.

WHAT IS WEB OPTIMIZATION?

Website optimization is crucial for every online business out there that has websites since it ensures to improve the performance of your website, drive traffics, increase revenue and attain possible conversions. Web optimization is done by using web optimization tools and effective planning and strategies that help your website to rank highest among your competitors. 

For your articles to be seen by your prospects and target market, you need to make sure that you are using good keywords, applying the appropriate hierarchy and filling out the meta tags. By this, you can be sure that you will generate traffic on your website.

HOWEVER, the process doesn’t stop there. Now that you are generating traffic on your website, you need to make certain that these visitors will be converted as your customers by providing your contact details, easy navigation of products and services, etc. You can only achieve this if you use proper web optimization tools.

Generating traffic is not enough; you need to make sure that you will turn these visitors into your loyal costumers and you can only do this with the aid of website optimization tools.

TOP 8 WEBSITE OPTIMIZATION TOOLS

In this blog, we gathered the top 8 website optimization tools that will help your website to gain more exposure in the online market.

 Google Search Console 

Google Search Console is free service offered by Google that improves your site performance on Google Search, optimizes your content with search analytics, gets your content on Google, alerts you on issues and fix your site, understands how Google Search sees your pages and teaches you how to optimize your search appearance on Google with their training. Overall, it is an impressive tool that will surely help you to make the most out of your website.

Ubersuggest

Ubersuggest is a free SEO tool that gives you to identify the right keywords for your article, provide useful information based on the performance of your competitors in content SEO marketing and social media marketing strategies. Ubersuggest gives you a better understanding of the techniques and strategies that are working for others so that you can apply them, make them better and revamp them and make them your advantage.

Ubersuggest provides you good keyword ideas from head terms to tong tail phrases with their free tool. This tool offers suggestions about the best content pieces out there for any given keyword so you can use a relevant and interesting topic for your articles. Ubersuggest helps you find the links that can improve your ranking.

Moz 

Moz believes that there is a better way to do marketing. A company that focuses on search engine optimization (SEO), Moz aims to simplify SEO for everyone throughout their software, education and community. It is an outstanding approach for any business that wants to enhance SEO strategies. It has features such as keyword explorer, SEO crawling and link explorer. One of the trusted SEO tools in the market, Moz continues to improve and strive to give their customers a robust performance.

Hotjar 

 Founded in 2014, Hotjar managed to secure its first customer in 2015, which only shows how fast Hotjar grew over the past years in this industry. Although it is still new in the market compared to its competitors, this tool has already established a name for itself. Hotjar helps you to understand deeply the user behavior so you can choose the right changes, improve UX and grow conversions. Hotjar claims itself as an “all-in-one analytics and feedback” that helps you understand the behavior of your website visitors. It combines a wide range of important analytics features with the user feedback tool into a single platform. Its features include form analysis, visitor recordings, heatmaps, form analysis, feedback polls, incoming feedback, surveys and recruit testers.

Ahrefs 

Ahrefs states that with them, you don’t have to be an SEO expert to rank higher and get more traffic. Ahrefs is an all-in-one SEO toolset that helps you to optimize your website, analyze your competitors, study what your customers are searching for, learn from your industry’s top-performing content and track your ranking progress. Ahref's expert team stores tons of data as well as make it easily accessible via a simple user interface. The data may be used to aid SEO strategies, content marketing, link building, and keyword research. Ahrefs are known marketing and SEO industry because of its intuitive design, reliable data, and advanced features.

Yoast SEO 

Yoast SEO is a handy plugin for your WordPress website to ensure that you are applying the right SEO techniques each time you create an article or blog on your website. Yoast SEO comes with reliable features to enhance the site of yours. It's built-in content analysis, meta keywords and description management, managing duplicate content, XML sitemaps, community features, rich snippets, and much more. Yoast SEO allows you to choose a better keyword for your post. Yoast SEO plugin analyzes the post content and assigns it an SEO score. Aside from that, it also recommends procedures to improve your website’s SEO score.

SimilarWeb 

SimilarWeb’s mission is to empower you with insights you need to win your market. SimilarWeb is a fast-growing company with a team of over 400 employees, with offices on four continents. They analyze 80M websites and 3M mobile apps. SimilarWeb is a dependable tool that provides traffic and marketing insights for any website. This tool will provide you a summary of your website’s search rank and user engagement. SimilarWeb transforms raw data into engaging and insightful site metrics, including traffic sources, natural versus paid search, related sites, social traffic, and more.

GTmetrix 

When you open the GTmetrix website, you will be surprised how fast their website loads. True to their words, GTmetrix is a tool that helps you determine the loading time of your website, if it is slow or quick, to help you determine what changes you need to make. GTmetrix offers a breakdown of your page performance in a summarized report. It is an amazing tool that helped a lot to complete their certifications. GTmetrix helps you to track your performance time, notifies you when your page is slow, sees how your page load on different devices and analyzes how your page around the world. This is surely a convenient tool for your website optimization.

CONCLUSION

Web optimization tools will undoubtedly help you to generate traffic on your site and attract more prospects. It is a must to be familiar with the capabilities of the tool you chose to make sure that you are using it at its fullest. Since your competitors are already using them, you might as well utilize it. You can observe it from your competitor’s performance how these tools help them, which can only mean that they are effective.

Are you having trouble developing your website? Worry no more! Our team is composed of web developers who are experts in web programming, web design, database management, and web publishing. With the help of them, your website will surely appear superb!

Here are the 9 facts that you must know for you to optimize your website. You can read the full post here  shorturl.at/dmN29

Did you know that bananas are berries?

Meet our brand's mascot, Clervie! Clervie signifies our values and beliefs as a team. Here in Clever Berry, we aim to spark your curiosity and interest to transform it into ideas and vision; and together with you, we will make it real! If you need a reliable digital marketing agency to help your brand achieve triumphs and success, we believe that Clever Berry is the right one for you. Contact us and let Clervie lead the way!