Personalised Music
By: Keertana Setti
Spotify has revolutionised music streaming in ways that Pandora and other apps haven't yet managed to match. Spotify develops a thorough understanding of its consumers in order to provide a wholly customised experience that keeps its users interested. Utilising information about the kind of music people listen to in order to provide recommendations that match the user's preferences is one of the unique ways that Spotify continues to please users. For instance, each user of Spotify receives a fresh "Discover Weekly" playlist every week that features unheard songs in their preferred genres. By providing consumers with the ideal platform to do this, Spotify keeps customers coming back to it on a frequent basis to discover more music. Another personalisation example by Spotify is, The Only You Campaign. Each user sees content about their favourite artists and potential new favourites that is personalised for them. Users receive the right level of personalisation from the Only You campaign because of the data-driven design that prevents them from feeling as like their privacy is being violated by the app. Spotify is still at the forefront of app customisation on both mobile and desktop platforms, as evident by their Only You campaign and other initiatives.


















