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Smart B2B Marketing Includes A Sales Ride Along; 6 Key Questions

We all recall the expression “there’s no such thing as a dumb question”, though I know I’ve violated that more than a few times. Still it’s pretty much a given that its part of the essential mindset for any B2B marketer. Where it can pay big dividends is when you make time to go on a ride-along with sales. Here’s why.

In every industry vertical, B2B marketing’s “secret sauce” starts with…

Top 10 Features Every B2B Website Homepage Must Have [Infographic]

Bringing clarity to the marketing conversation is like a breath of fresh air so here’s an excellent infographic courtesy of the folks over at SageFrog Marketing Group that does just that. I’m a big believer in checklists no matter how many times you’ve done it.

                                                                http://www.sagefrog.com/wp-content/uploads/2016/04/SF_Top-10-Features-Ev…

No Marketing Mojo? A Third Grader May Have The Answer

The Meaning of Life

I just happened upon this charming but profound video today, The Meaning Of Life  https://www.youtube.com/watch?v=lOlku5slL7s  Pretty heavy subject but I love how that contrasts with the young voice of our third-grade narrator.  It also struck a chord with me because when it comes to the meaning of life especially our professional life,  I think we all struggle with that.…

The Marketing Automation Train Rolls On- So Who’s Minding the Switches?

Some big trains are barreling down the tracks in the world of marketing. Noted marketer Paul Roetzer wrote an article about one them recently, marketing automation and in it he states,

“The art and science of marketing are on a collision course. Many tasks commonly performed by marketers, such as copywriting, data analysis and strategy, are at risk of being computerized in the near future. While…

Why Some Companies Will Never ‘Get’ Inbound Marketing; Bologna Anyone?

I hope my physician doesn’t read my blog and I’m pretty sure he doesn’t because I have to confess something; I like bologna. Yes, that cheap, valve-clogging, artery-hardening sandwich meat full of fat and salt and oh so yummy with mustard between some lily white sliced bread. Want to notch it up a bit? Fry your bologna. Okay, it’s a rarity that I eat it because I know each bite is shortening my…

Book Review: Social Media Explained-Untangling the World’s Most Misunderstood Business Trend

Yes the full title of this latest book from Mark Schaeferis a mouthful but it’s pure brillance in it’s clarity, insight and utility cannot be overemphasized. Written in Mark’s typical down to earth style that makes you feel like he’s in the room with you,  it instills a confidence that makes you excited to put social TO WORK.  Truly a must read for your entire staff from Admin to CEO.  Really!…

Has the “Saleozoic” Era Begun? Sales and Marketing Alignment Evolves

A New Business Era When Sales and Marketing Must Align

Full disclosure. I am a sales person AND a marketer. There, I said it. Maybe that makes me a mutant besides placing me on the lowest rungs of the social trust ranking right around “ambulance chaser” and “secretly tears labels off pillows” but my mom and wife still love me and that’s what really matters. That aside it should come as no…

Digital Marketing Success Infographic for Your B2B ‘War Room’

Anyone who is tackling the job of marketing the services and products of their business no matter the size, has a critical mission to map that out to share with others but to also get it clear and well organized in their own head first. And since humans are visual learners by nature, it’s great to have infographics that make it easier and quicker for us to grasp an idea, process or concept.

So…

Inbound marketing has a couple of big problems which for many businesses can turn it into a trap. By that I mean many well-intentioned companies and agencies especially those that are just starting their own inbound marketing program, are facing two big issues that could put them between a rock and a hard place.

First is a common one that’s been around awhile and it is unrealistic expectations…

Does Your Agency Fail to Scale? Try This Money-Making Business Development Fix

If my 20+ years in business development and account service at a small creative and marketing…

17 Customizable Templates for Creating Shareable Graphics on Social Media

People are 44% more likely to engage with content on social media that contains pictures. But…

The Gilded Meat Grinder- Is This the Future of Your Agency?

The Gilded Meat Grinder- Is This the Future of Your Agency?

I was just reading an excellent post by @Michael Gass, Stop the Bullying for Ad Agency New Business

6 Content Marketing Tips; The Market Loves a Good Story

“Stocks are pieces of paper with stories attached to them.” Martin Sosnoff — a jaded, opinionated,…

How To Find A Good Inbound Agency

It’s hard to believe that it’s been almost six years since I practically stumbled on to inbound…