TheArtOfWar

A ROLLABLE POSTER THAT PLAYS MUSIC WHEN YOU TOUCH IT

Every time Coachella rolls around, crazy awesome stuff like this grabs our attention. It doesn’t make that much sense combined with a spice company since taste is one of the few senses not activated by this amazing art+tech mashup, but we’re thankful to Schwartz nonetheless for funding this amazing, rollable poster that can play music on your phone when you run your fingers across it. 

Illustrator Billie Jean was invited to create a visual articulation of what taste might look like. Each herb and spice depicted in the artwork was then assigned a musical chord matching its flavour characteristic. For example, cumin became E flat major, chilli was ascribed A flat major and fennel was characterised by a higher pitched F minor. The image was then back-printed with an innovative conductive ink, effectively giving the poster capacitive touch technology. When paired with a mobile device via Bluetooth, the poster becomes an interactive musical instrument.