Blog Formerly Know as The Chaser

After a laborious process whittling down hundreds of potential names we settled on another alcohol related term, a popular Australian slang term for wine, as we thought that was in the spirit of "The Chaser" but also uniquely Australian.

Literally the only reason we didn't end up rebranding was the whole company fell into an omnishambles in 2020, and we were all too busy both figuratively and literally putting out fires to even think about doing a full company rebrand.

And that, my friends, is how The Chaser through sheer dumb luck, managed to avoid what would have gone down as possibly one of the worst company rebrands in the history of everything, when that same name came to mean something else VERY different a few years later:

After a laborious process whittling down hundreds of potential names we settled on another alcohol related term, a popular Australian slang term for wine, as we thought that was in the spirit of "The Chaser" but also uniquely Australian.

Literally the only reason we didn't end up rebranding was the whole company fell into an omnishambles in 2020, and we were all too busy both figuratively and literally putting out fires to even think about doing a full company rebrand.

And that, my friends, is how The Chaser through sheer dumb luck, managed to avoid what would have gone down as possibly one of the worst company rebrands in the history of everything, when that same name came to mean something else VERY different a few years later:

After a laborious process whittling down hundreds of potential names we settled on another alcohol related term, a popular Australian slang term for wine, as we thought that was in the spirit of "The Chaser" but also uniquely Australian.

Literally the only reason we didn't end up rebranding was the whole company fell into an omnishambles in 2020, and we were all too busy both figuratively and literally putting out fires to even think about doing a full company rebrand.

And that, my friends, is how The Chaser through sheer dumb luck, managed to avoid what would have gone down as possibly one of the worst company rebrands in the history of everything, when that same name came to mean something else VERY different a few years later: