The Marketing Interlock

27,000,000 pieces of content are shared each day (*AOL & Nielsen)

9 in 10 organizations market with content (*Content Marketing Institute)

78% of CMOs think custom content is the future of marketing (*Hanley Wood)

54% of brands don’t have an on-site, dedicated content curator (*Econsultancy)

79% of marketers report their organizations are shifting to branded content (*Forrester)

72% of marketers think branded content is more effective than advertising in a magazine, 69% superior to direct mail and PR (*Custom Content Council)

86% of B2C marketers use content marketing and 91% of B2B marketers use content marketing (*eMarketer)

64% of B2B content marketers say that their biggest challenege is producing enough content (*Content Marketing Institute)

The Claim: Blogging creates more traffic and more leads

Each month, 329 million people read blogs (*Blogging.org)

Blogs give sites 434% more indexed pages and 97% more indexed links (*Content+)

37% of marketers say blogs are the most valuable content type for marketing (*Content+)

Companies that blog 15+ times per month get 5x more traffic than companies that don’t blog (*Hubspot)

Companies with an active blog report 97% more leads (*Content+)

The Claim: Content fuels our social web

Content from reputable sources is most shared (*UCLA)

90% of users listen to recommendations shared from friends (*Voltier Digital)

73% of all industry-specific Twitter posts include content sharing (*AOL & Nielsen)

99% of people who share via social network are sharing via multiple platforms (*AOL & Nielsen)

Clicks from shared content are 5 times more likely to result in a purchase (*Voltier Digital)

87% of B2B marketers use social media to distribute content (*Content Marketing Institute)

34% of marketers have generated leads on Twitter (*Huffington Post)

80% of users prefer to connect with brands on facebook Huffington Post (*Huffington Post)

People spend more than 50% of their time online with content and an additional 30% of their time on social channels where content can be shared (*AOL & Nielsen)

The Claim: Content increases engagement and brand loyalty

Interesting content is a top 3 reason that people follow brands on social media (*Content+)

70% of consumers prefer getting to know a company via articles over ads (*Content+)

Sources providing full-text content are 2.3 times as likely to have users return for a second visit (*Pulse)

90% of consumers find custom content useful and 78% believe that organizations providing custom content are interested in builiding good relationships with them (*Custom Content Council)

68% of consumers spend time reading content from a brand they are interested in (*Content Marketing Association)

60% of consumers feel more positive about a company after reading custom content on its site (*Content+)

58% of consumers trust editorial content (*AOL & Nielsen) People want to be in control of the content they receive: 86% of people skip TV commercials; 44% of direct mail is never opened; 91% of email users have unsubscribed from a company email they previously opted out of (*Content Marketing Institute)

The Claim: Visual content captures consumers

90% of the information that comes to the brain is visual (*Zabisco)

Articles with images get 94% more views than those without (*Content+)

40% of people will respond better to visual information than plain text (*Zabisco)

46.1% of people say a website’s design is the number one criterion for discerning the credibility of the company (*Stanford Persuasive Technology Lab)

Posts with videos attract 3x more inbound links than plain text posts (*SEOmoz)

Just one month after the introduction of Facebook timeline for brands, photos and videos saw a 65% increase in engagement (*Simply measured)

In a Custom Content Council study, 62% of respondents reported using video in their content marketing (*Custom Content Council)

75% of smartphone users watch videos on their phones, 26% of whom use video at least once a day (*Ooyala/ Ipsos)

The Claim: Content marketing generates leads

Content creation ranked as the single most effective SEO tactic by 53% (*Marketing Sherpa)

57.4% of B2B businesses say SEO has the biggest impact on lead generation goals (*MDG advertising)

Conversion rates are 105% higher for consumers who interact with ratings and product reviews (*Prestige Marketing)

Consumers who receive email marketing spend 83% more when shopping (*iContact)

Organic search leads have a 14.6% close rate, while outbound marketing leads have a 1.7% close rate (*HubSpot)

The Claim: Investing in content marketing is critical to building your business

Marketers spend nearly 1/3 of their budgets on content marketing (*Content Marketing Institute)

54% of marketers say they will increase their content marketing spending in the next 12 months (*Content Marketing Institute)

Content marketing costs 62% less than traditional marketing (*Demand metric)

Per dollar spent, content marketing generates approximately 3 times as many leads as traditional marketing (*Demand metric)

$118.4 billion will be spent on content marketing, video, and social media in 2013 (*eMarketer)

55% of B2C marketers plan to increase their investment in branded content (*Custom Content Council)

The history of marketing is pretty awesome. It’s easy to find non-fiction books, or to read about the mad men like Ogilvy, but the roots of advertising are embedded much deeper In our culture. The same principles apply now as they did three thousand years ago because it’s all processed in the end through the same machine – the human brain.

Targeting new iPhone users to capture user credentials, monitors find.