ARCHIVE | Students in Design

Welcome, New Students!

A view of the elevated train station at Quincy and Wells Streets in Chicago’s Loop, September 8, 1949. Photograph by Phillips (first name unknown)

To purchase a copy E-mail [email protected] and give them this number: ICHi-39591

Oslo City Bike Identity

○ Studio: Heydays

○ Location: Norway

○ Client: Oslo City Bike

Brian Lancaster-Mayzure (’17)

Graphic Design

“This project for Packaging Design looked at redesigning ineffective food packaging. For my project, I chose the Kikkoman coating mixes product family, as their current packaging is outdated, ineffective, and too busy. Using principles learned in the Packaging Design course, I set out to redesign the family of products, keeping the brand equity the product already has, while enhancing its shoppability on store shelves. The result is an effective and coherent family design.”

“If I’m really stressed because of a looming deadline and my creativity just isn’t flowing, I like to take a short walk just to clear my mind. I try to look for inspiration in the world around me. Chicago is such a creative city that it’s quite easy to take a walk and find something in the environment around me that will inspire me.”

“I chose Columbia because I think it’s the best place for me to learn and grow as a designer, and to network and make connections that will last throughout my career.”