CASSELL INC.

Berlin Fashion Week (BFW) joins forces with Copenhagen Fashion Week (CPHFW) to accelerate the industry’s sustainability efforts.

The study is based on metrics such as the number of thrift stores in each country, the resale market size as well as the annual growth of second-hand businesses, retrieved from the data available in IBIS World, Statista, and as well as the official websites of each country.

This innovative program aims to extend the lifespan of Perfect Moment's high-quality luxury items and reduce the fashion industry's impact on the environment.

With the industry's heavy reliance on resources and the alarming issue of textile waste, brands are confronted with a stark reality: immediate action is required to ensure the survival of our planet.