Authentic Social Media Carla Zanoni

Most interesting finding in Chain Store Age report: "77% report that based on the results they’ve achieved, social media is worth the time and money invested."

Friday is the best day to post content on Facebook, according to Adobe’s recent study of more than 226 billion post impressions by 300 brands on the platform in the first quarter of 2014. 

Next best day to post? Thursday. 

Although Adobe’s findings are interesting, there is no silver bullet. Listening to your fans and learning when they are most active is your best bet.  

The new Twitter design that is slowly being rolled out has gotten a lot of digital ink over the past few weeks. I still haven't received it on my account twitter.com/carlazanoni, but my client Magic Makers got theirs a couple weeks back. 

Few resources have been made public about image dimensions and best practices for laying out your content, but I've done a little research and can suggest the following. 

Resize your banner image (in this image, it's the outstretched finger) so that it stretches across the whole page by creating a 1500px width x 500px height, or at least 1252px x 626px image. 

Your profile (the smaller box with logo) should be at least 400 x 400 px. 

omg-whitneypettrey: #refusetofail #motivation #workhard #dedication #success #confidence #mondays #life #quotes #dontgiveup #hardwork #empowerment #empowered #liftyourself #liftothers #believeinYOU #truth #listen #seo #contentmarketing #copywriting #marketing #workhard #digitalmarketing #inbound #inboundmarketing #SOCIALMEDIA #BELIEVEINYOU #differences #power #overcome #faith

You can now record audio from your phone on your Tumblr!

Tumblr says it's like the 90s all over again, I say it's more evidence of a  mad mobile world.

Tumblr: "Now you can make audio posts with your phone! It's dope."

Happy February 2014!! A little February treat for you to plan at your month, keep on top of social media and enjoy your business and life to the fullest. xo Love it and want to edit this yourself? Click here for a Google doc version!

Happy February 2014!! A little February treat for you to plan at your month, keep on top of social media and enjoy your business and life to the fullest. xo

Amy Porterfield recently had a great tip in her newsletter that shows you how to create great quote or call to action cards like you often see on this page, on Pinterest and increasingly on other social media platforms. Amy suggests paying for images through stock photo sites like BigStockPhoto or Morguefile, which can be…

Amy Porterfield recently had a great tip in her newsletter that shows you how to create great quote or call to action cards like you often see on this page, on Pinterest and increasingly on other social media platforms. Amy suggests paying for images through stock photo sites like BigStockPhoto or Morguefile, which can be great. But another FREE option is doing an advanced Google search. All you do is conduct a blank image search at www.google.com/imghp. Type in a term like "blank sun" or "blank notepad" -- whatever blank image suits you. Click the drop down menu for "labeled for commercial reuse with modification." (Check out the upper left hand corner in the screen grab above). Save the image you like (I suggest searching for "large" images) to your desktop. Then edit the image in an online photo editor like PicMonkey, saving the image at least at 403 pixels (which is how it displays on Facebook).Use the

example:

Credit: Pixabay/OpenClips Take 5 minutes to schedule good morning posts on Facebook or Twitter for each day of the week to greet current and potential clients and get them thinking of you first thing in the morning. Between 7:30 and 8 a.m. works best. The posts don’t have to link back to your site or…

Credit: Pixabay/OpenClips

Take 5 minutes to schedule good morning posts on Facebook or Twitter for each day of the week to greet current and potential clients and get them thinking of you first thing in the morning. Between 7:30 and 8 a.m. works best. The posts don't have to link back to your site or push a product. This is a good natured "how'ya do?" kind of post.

Extra Credit: Take another 5 minutes to attach a photo for increased engagement (remember, pictures perform much better than straight text.) Remember to credit the source of the photo! Creative Commons images search (search.creativecommons.org/‎) is a great place to find fair use photos to share. 

Brownie Points: Use an online photo editor (like Picmonkey.com) to inlay text - quotes, tips relevant to your industry, etc. like the one at the top of this post- on a photo. Images with a small amounts of text perform are likely to be shared by engaged readers.Once you get used to the editor, you can whip up a week's worth of edited images in 10 minutes or less. 

FOURSQUARE AND THE PUSH NOTIFICATION FourSquare is Dead. Long live FourSquare. If you are a brick and mortar store looking to drive traffic in your door, FourSquare is still your friend. FourSquare has been recently playing with its new “passive notification” to track customers’ behavior without having them actually “check in,” enabling the tool to…