HOW TO LEARN FROM OUR MISTAKES TO SATISFY OUR CUSTOMERS
Toronto - October 05, 2020.
“Our number one priority is the safety of our customers”
2016 should be our best year concerning the launch of our new smartphone “the Galaxy Note 7” which included many new interesting functions
However, some important issues concerning the battery were annihilated by this planned success in fact the initial batteries weren’t designated correctly: the main flaw was that the electrodes on the top right were susceptible to bending.
First of all, we proceeded to a reminder all of our GN7 sold, on September 12th to reversioner all of them. We outsourced with the Chinese firm “CATL” to refund them with a new little battery.
Unfortunately, this action wasn’t effective due to the precipitation, the importance of the work in a few times for the Chinese firm. They can’t effectively control the production to respect the quality process and we knew new flaws due to problems with electrodes between the positive and negative tabs. We recalled all of our GN7 on October 10th.
We have worked hard to expedite product shipments in order to comply with that exchange program and reduce any inconvenience to our customers. And wish to emphasize the importance of exchanging the product.
“Our number one priority is the safety of our customers. We ask users to turn off their Galaxy Note7s and change them as soon as possible, ”says DJ Koh, president of Mobile Communications Business at Samsung Electronics. We sincerely thank our customers for their understanding and patience. "
All our GN7 was totally reversed in a new Galaxy Note which is called Galaxy Note FE (Fan Edition) without any issues due to battery problems. We reduced the size of each battery, and this product was going to sell only in South Korea at 400.000 pieces. Nowadays, all of them were selling and anyone was declared with the flaw.
Based on what the company learned from the research, Samsung implemented a wide range of internal quality and safety processes to further enhance product safety, including additional protocols such as multi-layer security measures and battery safety verification. of 8 points. Samsung also formed a Battery Advisory Group of outside advisers, academics, and research experts to ensure that it maintains a clear and objective perspective on battery safety and innovation.














