Germán Cabello

Posicionamiento ASO: Cómo optimizar una app y factores a tener en cuenta

¿Qué es ASO?

ASO es un acrónimo que proviene de sus siglas en inglés App Store Optimization, traducido al castellano sería algo así como Optimización de Aplicaciones Móviles.

Más allá del nombre en sí, ASO consiste en el proceso de mejorar las características de una aplicación móvil con el objetivo de aumentar su visibilidad orgánicamente en la Apple App Store y Google Play para de para ser…

Diferencia entre SEO y SEM

Diferencias entre SEO y SEM

Search Engine Optimization (SEO) y Search Engine Marketing (SEM) pueden ser conceptos confusos para aquellos que no están familiarizados con el Marketing Digital. En este post vamos a intentar explicar, de una manera muy sencilla, las claves y diferencias entre SEO y SEM.

En la siguiente foto, vemos detalladamente la diferencia entre SEO y SEM en una pantalla desktop:

Redirect Strategy for your business

A redirect is used to send both users and search engines from one URL (Page A) to a different URL (Page B).

From a SEO perspective, redirects are key in order to maintain the website’s domain authority and organic rankings. What does this mean? Well, this means that before we redirect from page A to page B, we should first think about how many keywords Page A has indexed on Google and how much…

Analytics Edge: Download all kind of data to Excel directly from Google Analytics, Google Search Console, Bing Mastertools or Google Adwords.

I’d like to introduce a tool that has helped me a lot throughout my work experience in Spain. Some of you may know it, the tool itself is called Analytics Edge. It is a plugin that you can install in Excel to download all kind of data directly from Google Analytics, Google Search Console, Bing Mastertools or Google Adwords. This is great because you will be able to have all the data that you want…

How to optimize your products on Amazon through SEO

Today, I am going to talk about how to optimize your products on Amazon through SEO. This is a topic that not too many experts talk about, at least in Spain, because when we hear the word SEO, we instantly associate it with Google or Bing.

Why is Amazon SEO important?

A user searches on Google for different reasons. Maybe he is looking for information about a certain topic, wants to read the…

How to deindex or delete a webpage from Search Engines

Last week we talked about how to index a webpage on Google in just a few seconds. Today I would like to introduce the opposite topic: the steps you have to follow to deindex a webpage on search engines such as Google, Yahoo, Bingso that no one will be able to find it.

We used the following example:

As you can observe, users could find the page of the picture above on Google:

Steps to deindex a…

How to index a webpage on Google in less than a minute!

Today, I am going to explain how to index a webpage on Google in just a few seconds. To do this, you have to use the Google Search Console in order to index it (before it was called Google Web Master Tools).

I am going to show you step by step how to do this using an example of one of on my blog.

Create the new page you would like to index. In my case I use WordPress, which is why you will see…

Yandex Webvisor: How do users interact on your website?

Yandex Webvisor

Today, I’d like to introduce a very interesting function of the biggest search engine in Russia, Yandex. In particular, I am going to talk about a free tool of Yandex called Metrica!

Yandex is the leading search engine in the Russian market, above the American giant Google. This Russian tool also has its own web analytics program. In today’s post, I am not going to analyze the…

How to change the domain without losing SEO rankings

In today’s post, I’m going to show you a very interesting trick that I learned last year at Carrefour. This trick is for anyone who is thinking of changing the domain of their website and doesn´t want to lose the SEO ranking and organic traffic that took so much time and effort to get.

As you may know, changing the domain of your website might cause you many nightmares, affecting your organic…

Searchmetrics: Analyzing the SEO of Alibaba.com in the USA

Search engine visibility of Alibaba

In today’s post we will analyze e- commerce giant, Alibaba, the Chinese site in the American market from the perspective of search engine optimization. To do this, we will use one of the most popular tools, Searchmetrics.

First we will analyze the visibility of the  alibaba.com domain over the last two years.

The visibility index indicates how to find the…

Last week I was investigating the Sistrix Optimizer with my good friend and great professional Antonio Oliver, Head of Online Marketing Reebok Sports Club gym. Before we begin to analyze the module, you have the opportunity to see the basic functional level of this Sistrix tool through the following link:

Choose your keywords

The first thing we did was select a series of keywords that we thought…

Due to the success of last week’s post about how to find keywords for SEO professionals, beating the record of visits, I’ve decided to write about all the tools I know, some free and some not, that will allow us to find those keywords that we are looking for for our project.

Google Adwords – FREE

This is without a doubt the most reliable tool for analyzing keywords. This tool, from an organic…

How SEO professionals search keywords

Today I am going to focus on how to make a reliable keyword search for your project, irregardless of hte activity or business that you are dedicated to.

¿How to find keywords for free?

We will use the free tool Ubersuggest. This tool suggests keywords related to the work or category that we are looking for. We will add these keywords that we consider relevant clicking the icon +, in such a way…

How do you find strong domains for your project?

The week before we analyzed the Xenu tool. Today I would like to delve into a specific utility of this tool that requires a more profound analysis.

A few weeks ago I spoke with my friend Carlos Diaz, the director of The Post of the Day, and we discovered a very useful trick: find very strong expired domains free through Xenu with Pagerank and DA.

In my opinion, it is much better, as SEO…

Freo SEO tool… Xenu

Most people that I talk with about the Xenu tool think that it is only used to find broken links on your website. However, this tool has endless advantages that we will explore (gut out sounds strange) over this post.

What is Xenu?

Xenu is a free download program that functions on all versions of Windows. It is characterized by scanning your website and is popularly known because it allows you to…

Which external links should you get for your project?

As you all well know, the external links that direct to your website, such as a link from a story in the newspaper, is one of the most important SEO aspects to position your website in search engines.

Google takes into account the backlinks (external links), so that the quality of those links benefit your website, while poor quality external links will harm its positioning.

For this reason, in…

CTR is the new king

This past September Searchmetrics released a report about new SEO factors worth considering for the future. This German company tends to release reports around every 6 months about new steps that SEO professionals should follow. To elaborate, this report analyzes 300,000 domains and investigates which new SEO factors have influenced the change in positions.

Last week I mentioned which are the mai…