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Brand Identity for Millers by Outline

“Millers is a breakfast-all-day concept and retail store conceived by local F&B veterans, Nathan Thurston and Greg Johnsman. Inspired by midcentury diners and the restaurant’s centerpiece, a 175-year-old grain mill, we created an adaptive identity system with a cheerful sensibility– all day, everyday. Delicate patterning informed by handkerchiefs and vintage tablecloths adorn menus, merchandise and packaging.”

Outline challenges their clients to abandon pretense, embrace authenticity and trust their vision. They obsess over details without losing sight of the big picture. They are your partner in exploring, designing and elevating your brand. They work with clients around the world from their headquarters in Charleston, South Carolina.