Bunch Of This And That

A couple of weeks ago we announced an update to our Community Guidelines regarding adult content, and we’ve received a lot of questions and feedback from you. First and foremost, we are sorry that this has not been an easy transition and we know we can do a better job of explaining what we’re doing. We knew this wasn’t going to be an easy task and we appreciate your patience as we work through the challenges and limitations of correctly flagging tens of billions of GIFs, videos, and photos.

Today, December 17th, our policy begins to take effect. This means that we will start hiding – not deleting – posts that contain GIFs, videos, and photos from public view that are in violation of our policy. Again, this is a complex problem, and over the coming weeks we will gradually, and carefully, flag more adult content. (Yes, we will still make mistakes, but hopefully fewer and fewer.)

More importantly, we want to clarify the things that you, as a community, have asked about the most.

Tumblr will always be a place to explore your identity. Tumblr has always been home to marginalized communities and always will be. We fully recognize Tumblr’s special obligation to these communities and are committed to ensuring that our new policy on adult content does not silence the vital conversations that take place here every day. LGBTQ+ conversations, exploration of sexuality and gender, efforts to document the lives and challenges of those in the sex worker industry, and posts with pictures, videos, and GIFs of gender-confirmation surgery are all examples of content that is not only permitted on Tumblr but actively encouraged.

We also want to reiterate some important information from our Support post:

Your content will not be deleted. If your post(s) are flagged under the new policy, they will be hidden from public view and will only be visible to you. You can appeal these flags if you feel your content was erroneously marked as adult content. Upcoming feature changes will also make appeals more manageable for those of you with multiple flagged posts. Your blog won’t be deleted if you’ve posted adult content in the past, and there is nothing you need to do if you have interacted with adult content up until now–it will just be flagged and not publicly viewable. Don’t forget too that you can download your content. It’s yours after all, and we don’t take that lightly.

What is still permitted? We’ve heard a lot of concern about what the policy does not permit, but we want to make sure that you also know what is still permitted:

Written content such as erotica, nudity related to political or newsworthy speech, and nudity found in art, specifically sculptures and illustrations, is also stuff that can be freely posted on Tumblr. Although, photorealistic imagery or photography – images, videos, or GIFs – with real humans that include exposed genitals or female-presenting (yeah, we know you hate this term) nipples or depict sex acts is not allowed per our guidelines. 

Examples of exceptions that are still permitted but that you may need to appeal if they are misclassified are: exposed female-presenting nipples in connection with breastfeeding, birth or after-birth moments, and health-related situations, such as post-mastectomy or gender confirmation surgery.

The automated tools will improve. Having a post mistakenly flagged as adult totally sucks; we understand and agree that there have been too many wrongfully flagged posts since we announced the policy change. With tens of billions of GIFs, videos, and photos to review and millions of new posts every day, we really need your help to get it right.

The more you help by reporting content that’s not permitted and by appealing content that you believe was flagged incorrectly, the better our automated tools will get at classifying your posts correctly. The more content these tools review, the more they will learn the difference between what’s permitted and what’s not. Most importantly, your content won’t be deleted if erroneously flagged and all appeals will be sent to a real, live human who can make the appropriate call. 

We love Tumblr and the communities that call Tumblr home. You are Tumblr. This place has always been a reflection of the voices and communities that thrive here. As you’ve always done, help us continue to shape Tumblr into the community you want it to be.

Some good news, I’ve been talking to two developers now and got them working together, we just had a meeting with the guys behind an existing large (millions of users) site similar to Tumblr, with a vibrant and open-minded community, and more importantly, it has open-minded owners who believe in free speech. They think we can get something done here to rescue the whole community.

I’m not allowed to reveal the site name yet. I can tell you it’s mainstream, open to everyone, open-minded and welcoming. (It’s not WordPress or any site owned by Facebook or Twitter. It’s not Pillowfort, that’s in closed beta. It’s not Ello, that’s mainly for artists. It’s not kinkspace or fetlife, those are too specialist. It’s not jux, that seems to be closed. It’s not Soup, that seems still in development and too small.)

One of the reasons for delaying the announcement for next few days is they don’t want a “land grab” where people take the names of current popular Tumblr users over there (cyber squatting). So they are looking at ways for existing Tumblr users to keep the same names on the new site.

More info over the days to come.

The plan is, broadly:

1. By December 9th, announcement of the new site and how to secure your username there

2. By December 10th, an online tool for bloggers to copy their existing content to the new site automatically, with the same tags and captions.

3. Bloggers will need to copy their content across between December 10th and December 17th if they want to use the automatic tool.

4. My understanding is that after December 17th there will be no public access to any “flagged” posts on Tumblr, but the original poster will still be able to see the flagged post (for a short time at least). Therefore, the original poster may still be able to manually download a post to their own PC or phone, after December 17th, and manually upload it to the other site. But if you have lots of posts that will take a long time, it will be better to use the automatic tool before December 17th.

Please understand that these dates are approximate and may change for technical or other reasons.

There may be a few rough edges or not so perfect looking site design on the transfer tool. Everyone is doing their best. The main goal here is to help as many people as possible preserve access to their content, in the short space of time Tumblr has allowed us, and preserve as much as possible of the Tumblr community spirit somewhere new.

The new site will cater for photo, GIF, text and html posts. It will not offer video and audio posts, due to cost reasons - maybe in future, but for now you will need to preserve video and audio content yourself in some other place.

If your Tumblr blog has a mixture of original content and reblogs, or all reblogs, all of that can be copied over to the new site. Reblogs will become “your” original content if nobody else posted them yet, otherwise they will be shown as reblogs. The devs are looking at ways to preserve attribution of reblogs back to the original Tumblr poster, if that person also moves to the new site.

Important: your Likes cannot be copied from Tumblr to the new site. You will have to go find the same posts again on the new site, and like them afresh.

(Similarly, existing reblog comments, asks, messages and other user interaction on Tumblr cannot be copied to the new site - that’s just too much to do, in the short time available.)

If you want to preserve any of your existing Liked posts on Tumblr, you will need to either: (1) download the post to your own PC, or: (2A) reblog it now to your own Tumblr blog, and then (2B) use the automatic tool, before December 17th, to move your whole Tumblr blog across to the new site.

If you have Liked a lot of posts here on Tumblr, the gridllr.com webapp should be able to help you do steps 1 and 2A quickly, I mean download or reblog.

(Someone complained to me today about the appearance of Gridllr on a phone. It’s best to use Gridllr on a PC, Mac or Tablet with a large screen.)

If you have liked a post here on Tumblr and the original poster decides to delete it, or even to delete their entire blog, some time before December 17th, then that post will be permanently lost. So if you want to be sure to preserve any of your Liked posts, you should best download or reblog as soon as possible. If it’s reblogged to your own blog it is safe from deletion, at least for next few days.

Miguel Bernardeau and Álvaro Rico watching the finale of “Elite”

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