Digital Marketing Magazine

In today's episode of Whiteboard Friday, Moz SEO expert Tom Capper walks you through cannibalization: what it is, how to identify it, and how to fix it.

Let's take an in-depth look at Moz.com title tags that were re-written by Google, including three case studies where we managed to fix bad rewrites.

See how, through several little tweaks to their conversion strategy, the team at Chromatix attracted a higher tier of customers, more inquiries, plus over $780,000 worth of new sales opportunities.

Miriam helps you get started in Google My Business Products with this illustrated tutorial, walking you through how to add your most important products and services.

For SEO, there are three main “bosses”, with different needs: your business, your searchers, and your search engines. How do you answer to all of them?

Winning the page speed race requires the same things as winning a car race: making sure that your vehicle is as lightweight as possible, as powerful as possible, and that you navigate the racetrack as efficiently as possible.

These tips will help you optimize your responsive search ads in your Google Ads search campaigns, and increase clicks and conversions.

Measuring ROI for your SEO efforts involves two factors: KPIs and the cost of your current SEO campaigns. With GA, you can pinpoint where your audience is coming from, set goals to stay on track, and incorporate the most attractive keywords to rank better in search engines.

Today, Cyrus explains how powerful STAT can be when you’re trying to discover SEO opportunities on a massive scale.

Links drive rankings — that’s one thing that SEOs and marketers can agree on. But which rankings, and for which pages on your website? Use this guide to build links that impact rankings for specific pages on your website.

You may be feeling confused and more than a little frustrated after Google’s recent title rewrite update, but why is Google rewriting titles, and what can we learn from it? Dr. Pete explored over 50,000 <title> tags to find out.

Miriam answers seven of the most common questions from searchers looking for an introductory understanding of what “local SEO” means, who needs it, how it works, how to study it, and more!

When compared to a typical B2C business, the sales cycle in B2B means that users will be visiting your site multiple times throughout their sales cycle before making a final purchase. To encourage conversion, you need to be reaching them at each different stage in their journey.

Caitlin and Kristi cover the basics of Adobe Analytics for SEO, and guide you through creating a simple dashboard. To learn more, check out the full guide on Moz’s SEO Learning Center!

Internal linking is a vital SEO tactic, and usually the easiest way to build a page’s authority. But is Google still valuing your links in its mobile-first index?

Hiring the wrong person for your business’s critical SEO work can waste time, energy, and resources. While there are as many SEO strategies as there are SEO experts, there are still essential skills that you should look for when hiring for your next in-house SEO expert.

In today’s episode of Whiteboard Friday, Moz’s own SEO expert, Tom Capper, talks about the untapped organic traffic opportunity that is Google Discover.