brief; fleeting

As far as design decisions go, like I said above, I really wanted it to be simple and clean. I’m a huge fan of florals and pastel colors, so I had to implement them in my site. I did want the majority of the webpage to be white space, to really focus on the words and photos that are featured. I wanted to repeat the purple color in my logo, so I also used it for my link and button colors. I didn’t want it to be too colorful, so the rest of the site is mostly black and white. The biggest design principle I used was repetition because it’s my favorite. The theme I used didn’t have a lot of customization with fonts, so I just played around with different header sizes to create contrast.

http://sarahsaidwhat.com

Final logo

I selected this theme for my Wordpress site. I think it fits my personal brand because it’s simple, clean, and organized. 

Final Resume

The only thing I had trouble with was making the headlines stand out on the bottom of the cover page, because of all of the colors from the students’ clothing. The font I used didn't have a ‘Bold’ option, but I wanted to keep it, so I just did the best I could.

These are the sketches for my proposed magazine cover and spread design. All of the images I plan to use will be taken by me in the next week.

I wanted to make my snackable graphic very similar to my infographic, so I adopted the same title and font choices. I just pulled three statistics from my infographic instead of coming up with new data or creating charts. I used 4 main colors that embody both Temple and environmentalism (cherry, white, green, and black) and repeated them throughout the design. I used lines to separate the data points, so as to avoid people thinking they all went together.

When creating this infographic, I knew I wanted to focus mainly on the color green, but I also wanted to implement cherry and white, because Temple was also one of the focal points of the graphic. I wanted the contrast between the fonts to be very different, so I chose a bold font for ‘Cherry and White’ and a scripted font for ‘green’. I also decided to make the numbers the focal point of this graphic, because they’re the most influential part of it. Without the numbers, there wouldn’t be a graphic at all. Originally I wanted to freehand draw all of the pictures beside each of the stats, but unfortunately I lost the pen to my Bamboo tablet, so that dream died quickly.

Infographic // Temple Sustainability

Infographic: For this infographic, I wanted to focus on two things I’m passionate about: the environment and Temple. I wanted to see how environmentally-friendly Temple actually is. They’ve transitioned almost entirely to hand dryers instead of paper towels, but what about LEED certified buildings, recycling receptacles, etc.? In order to obtain the necessary information, I will meet with Temple’s committee that handles these issues. I want to use pie charts because they are not complicated and display information simply. Ultimately, I want Temple students to see this and either be like “Wow! I didn’t know my university implemented this many sustainability initiatives” or “Wow! Looks like we still have strides to make!” depending on the information I receive. In a perfect world, I would like to draw my own graphics and add them in, so it looks hand-drawn. So hopefully the world will be perfect for this assignment.

Design decisions: I love simplicity; I don’t like when every inch of space is filled with something. To keep it from being too dull, I made my background color Millennial pink, because it’s just so trendy. Plus, then the main focal point is the champagne rather than a busy background. I also chose only three main colors because I wanted the champagne to stand out. I wanted the text to be far enough away that it didn’t distract from the clinking glasses, but close enough so that it didn’t look like it was off on it’s own planet. I decided to hand-draw the confetti because I wanted to add a bit of whimsy and make it look like it wasn’t just a GIF made out of clipart.

GIF storyboard and content outline: yellow dandelion in a field, dandelion turning from yellow to white, dandelion seeds blowing away

Sarah Madaus- Mood Board. 

My mood board doesn’t follow any theme besides color, because I don’t follow a theme. I am beautifully different and I am a conglomeration of multitudes of interests, gifts, and passions. I love color and I specifically themed my board around colors of the sunset. Sunsets are one of my favorite things in the world, because to me, it’s a spectacle each night of the glory of the God I believe in. I included photos of places like Aruba and Philadelphia, because they are the places I call home. I chose a photo of sheets and a scene from Pretty in Pink because, to be quite honest, I’d rather be in bed right now. I chose the ocean because every time I visit the beach, I feel it calling to me (I think I was Moana in my past life). And lastly, I chose a photo of the Andromeda galaxy to remind myself how small I am in this world, because sometimes my ego gets a bit inflated.

Mood board sketch: I was going to make this a very detailed sketch, but, as you can see, that dream died.  

5. Miranda Priestly from The Devil Wears Prada...after she becomes nice