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    With the help of the lessons every week, I learned some new terms like what a boilerplate is and the difference between a press release and a media advisory. The blogs every week forced me to introspectively look at my writing in small increments and it helped me mentally structure my weekly knowledge intake from this course. It helped me gradually learn my weaknesses so I retained that information better. I believe I am prepared to go into PR writing II because I believe that I learned valuable first step concepts that I will be able to build upon. I also have a personal drive to always improve my abilities and push myself. I still have many flaws that I am still trying to work out but I believe that I will with the help of a second part to this course. It was challenging in all the right ways and I have grown as a writer exponentially.

    On the topic of peer review I kept the same partner all semester for the most part and I really appreciate that. I believe that we have become good friends and we help each other out whenever we have questions on assignments during class. One of the best comments that I received was to display my writing and assignments professionally. It made me have someone to compare my effort to. I did not need that but it was good to have so I would periodically check myself. Mackenzie is a smart and  intelligent writer and she had numerous pointers that helped me with my assignments throughout the semester. One time I did not have the same partner on an assignment,  I realized that I helped them a lot and took on the role of the person that was giving advice that I had received. The only downside was that I did not feel supported by the student with any advice on my work. They would give me advice like to take out something that I thought was important to the assignment. Overall most of my feedback helped and I tried my best to apply it to my writing through the semester. 

    For example, if the Boston Celtics are hosting their annual NBA draft night for ticket holders at the TD Garden, they would send a media advisory to the press many days before the event. If a newsletter is written, it is because the event has just happened and it is in the format of an article. For example, Berts Bee’s had an event for unveiling that they will begin to sell a new body wash product. They want the press to cover the event in a certain light. The newsletter also has information that reporters and journalists can use as background for writing their articles. The benefit of writing a newsletter is being able to go into detail about the event especially because it has already happened and since it is written in article format, it gives the writer freedom to go into detail. A limitation is that since it takes its time to get to the point, readers may lose attention when reading. The benefit of writing a press release is that it is easy to read and a con is that a lot of information can get left out.

    The biggest limitation is that I can not really get into detail about how my company is getting involved and describe the importance in greater detail. I tend to be long winded naturally to self editing so much will help me recognise my own weaknesses. My only fear is that I say too little and if I cut down my words too much, it will not make sense. The best way to overcome my fears is to focus on key descriptive words. Why does the reader need to know this? Even if what is said is half of what you originally intended, being forced to get the point across is making me a better writer. 

    The toughest challenge I faced with this assignment was that I could not create a chart. A peer review would help me recognize where I can find the resource to fulfill that requirement properly. The benefits of Fact Sheet writing is that its main goal is to be as clear as possible. The designs are made to be eye catching with texts that are meant to be informative. The few downsides are that you need to be specific on only a couple of the most important goals that need to be gotten across without diving too much into the deeper meanings to the concepts introduced. To overcome the limitations I faced, I really needed to get out of my comfort zone and ask for help. By doing so, I believe that I have learned a lot about Fact Sheet writing and I will use the skills I learned and will learn with the peer review on my final assignment.

      Peer editing on an assignment like this is imperative because it will expose to me where my errors lie and I will get a clear picture on how to fix my mistakes. I can also help a classmate with their press release if I notice they had some errors that I did not have. There are numerous benefits with a press release format because it engages the reader with the most important information within the first few lines and ends with the least important information last. This writing style is highly effective because it assumes that individuals will most likely not read all the way until the end. The only restrictions that I have come across with this format is that writing it does not feel like a linear narrative that I am used to writing. As long as I learn to embrace this style of writing with an open mind and practice, it should not come as a limitation to me.

A press release is an article that will be distributed to all the major networks so you tell the media your story with the hopes that it will be picked up. Typically, a press release is not necessary. It is necessary to conduct a press release when the following happens: your business is getting a significant amount of funding, it is a new company, an award was won, there has been a new product innovation or your company did something for the community. The desired outcome is to highlight something important that the company has done and the goal should be to get people's attention. It is supposed to be a reliable and factual way to relay corporate news. The direct target audience is anyone who creates press reports for newspapers or any form of media. Reporters and editors review releases and they decide what they will do with the information you presented to them. The secondary target audience is the individuals impacted or who is impacted by the service provided by the company in the press release. Individuals that are indirectly impacted by the accomplishment of the company.

   The benefits of this writing format is that it is straightforward and that might be helpful for some people but not me. I like screenplay writing because its format follows a different set of rules. It allows for creativity and the rules are more relaxed. I also like creative writing because it permits me to be more long winded with my words. The limitations of this format come with its heavy requirements. You have to create a story in a limited amount of words and resolve it by connecting it to the faculty and employees of the organization of your choice. Personally, I like to take my time writing and I have problems with editing myself. Although many limitations come my way, I can learn to overcome them by having clearer direction in regards to the structure of my story and by having a focused conclusion. I also had some grammar issues and I was missing some of the content needed for citing the photos. I can fix these mistakes with the feedback and notes that I have received.

     The limitations to writing in the pitch letter format to the Celtics is that the staffing is so immense that it would be difficult to decide one person to send the letter to. I am also a long winded person when I write and those skills do not transfer when writing a pitch. They are lastly really difficult to create skillfully and it is mainly because they require a significant amount of research to complete. The benefits of the pitch letter format is that it is something that you can customize personally that is unique and can really showcase who I am and how I can help their audience. Another benefit is that I can use the internet to help customize many different pitches and conduct thorough research. Lastly, I can use links to my advantage and list industry definitions or add a Zoom link. The only limitations that are difficult to overcome is the fact that there are so many rules that it is difficult to interject your own personality. This can be overcome by improving my writing day by day. 

       Although I have had many negative experiences with peer review in the past, I have also had many great ones that significantly elevated my grade. I once took a writing class at Bunker Hill and had to write an essay about the book we were reading that semester. This paper was worth about 30% of my overall grade and was treated like a final exam. My professor, at the time, was also a harsh grader. I had formed a trustworthy bond with a classmate that was an excellent writer. He taught me numerous writing tips that I still use today. Once I gave him my essay and he ripped it to shreds with notes. I took those remarks more to heart and gave my best effort to change my essay. When I received my final essay, I had received an 89% and I was extremely proud of myself and grateful for my friends' feedback.

  The perception of the media by public relations is negative because both parties conduct themselves in ways that are counterproductive to one another's core values. Journalists have strict deadlines to meet and in PR, they do not typically respect that reality. It seems as though if both parties respected each other's careers, most of their issues would be resolved. For example, PR sends many irrelevant stories to journalists that make them believe that they do not genuinely care to help journalists figure out what to write. This behavior and attitude is problematic because it could potentially harm the consumers relationship to the brand with a lesser product. Also, for two groups that work directly with one another, both of their success rides on the other. They need each other to be successful. If I worked in PR, I would try and create a culture of respect to both entities. I would respect their complaints and try to respect their deadlines as well as their time.

Honestly, I hope that my process improves because I do not do as much pre writing as I would like. I do not believe that I am always releasing my best work whenever I submit an assignment. I want to eventually get to the point where I am writing down my brainstorm and I gain a pre writing habit. I can improve my process by having a better attitude about how I look at pre writing. I believe it is important to have a writing process because it gives you structure that you otherwise wouldn't have. Some only create one draft of everything they write and it shows. I want to get to the point where I am taking every step possible to being the best writer I can be. From an intricate pre writing process to developing multiple drafts of every piece I write.

Now, I am in a PR Writing class where I hope to open my eyes on different writing habits. I believe my style has its advantages because I write a lot each time I go to the document but I do not proof read as much as I would like. I also do not write as much as I would like because I am a perfectionist. My goal is to not be so hard on myself and to learn better structure for my writing. Being on a college campus, I have a multitude of resources to help me improve. I believe that I am going to reach that goal with this course because I have the drive to improve. My true writing passion and dream is too one day be a script writer for films one day.