Great Branding Cannot Save Bad Beer
Great branding can win the first pint.
But can it win the second if the beer is not good enough?
In this episode of Branding for Breweries, Iâm joined by Max Finnance, Master Cicerone, BJCP Grand Master Judge and founder of Max Beverage Consulting, for a properly honest conversation about beer quality.
We talk about the elephant in the room that there is still plenty of bad beer in the market, why many breweries do not have a dedicated quality programme, and why friends telling you your beer is great is not always the feedback you need before taking it commercial.
Max shares practical advice for home brewers considering a commercial leap, smaller breweries trying to build better quality systems, and established breweries that want to protect their brand reputation through consistency, sensory training and better process.
Because great branding, marketing and a brilliant taproom can get people through the door.
But poor beer quality will eventually catch up with you.
In this episode, we cover:
Why beer quality is still a major issue for many breweries
Why free beer gets overly positive feedback
How to know whether your beer is ready to go commercial
Why consistency matters as much as making one great batch
How homebrew competitions can give useful feedback
When to bring in a beer quality consultant
Why sensory training matters for brewery teams
The most common beer flaws breweries need to spot
Why some flavour traits are appropriate in one style and wrong in another
How small breweries can build a quality process without a huge lab
When it is right to dump a batch
Why a diverse tasting panel is more useful than one personâs opinion
The biggest mistakes breweries make when entering beer competitions
Why packaging quality can make or break a competition entry
Why great branding cannot carry bad beer forever
The brutal advice every home brewer should hear before opening a brewery
This episode is especially useful for brewery owners, brewers, quality teams, taproom managers, home brewers considering a commercial launch and anyone who wants to protect their brewery brand through better beer.
Subscribe for more conversations on brewery branding, beer marketing, taproom growth, packaging, positioning and how breweries can stand out and sell more beer.
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đť Max Finnance and Max Beverage Consulting
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Visit Max Beverage Consulting https://maxbevconsulting.com/
