The Brand ahead Experts Blog

“As designers we must remember that behavior comes first. Always. The quirky, the obscure, the vain, the annoying, the wonderful. We need to observe human behavior if we are to support it in design.” – Joshua Porte

“Understanding is important, but it’s only the beginning. It’s got to lead to a change in behavior. The question interaction designers need to ask ourselves, then, is this: how can our work help people to not only understand the change needed, but also to begin making it?” – Tom Igoe

Social Media is everywhere. We found some interesting facts about its influence on our behavior. Enjoy! :)

51% spend less time emailing because they are on social networks

48% would rather text than call a person

49 % use the phone less because they communicate via social networks

41% feel more comfortable interacting with people online rather than in person

32% would rather connect with friends via social sites than traditional methods

30% spend more time proofing social media posts than emails

PICTURES ROCK!

Just in time: