Lower Thirds

The Police has been my favorite band ever since the early 80s when I first heard Zenyatta Mondatta – I had never heard anything like them. It was the summer of 1982 and I was driving with my brother to Jones Beach, Long Island, NY. WPLJ was blaring over the radio of our wood paneled Ford LTD station wagon when “Don’t Stand So Close to Me” was playing. That was it for me.

I dug back thru the…

At the end of 2017, I announced a new business initiative for BourkePR – my expansion into the #MusicTech market. It was an exciting announcement for me, because it was also a personal one. It was a decision rooted in personal passion and combined with what I do for a living.

I also started a side project, one also rooted in my true passions and purely for my own enjoyment. But I’ve found these…

Today, I'm announcing that my company, BourkePR is expanding to support the #MusicTech market!

I’m excited about today…

Usually, in these pages, I talk about companies, products, trends and generally, everything happening around me in our industry. But today is a little different. Today’s news is about my company.

I’m very excited to announce that I’m expanding my PR and communications consultancy to the Music Tech space. I’ve been a musician/guitarist most of my life – it’s my passion –…

BoxCast is Growing, Expanding into New Markets

BoxCast issued a statement today outlining some impressive new milestones, as well as highlighting some aggressive goals for new growth. I’ve included some excerpts below, but you can also visit them here www.boxcast.com to learn more.

I’m very proud to be participating with the BoxCast team in their success to date. I was first drawn to them because they have a very compelling solution for live…

Artificial Intelligence Engines Drive New Transcription Software

  Digital Anarchy‘s Transcriptive is shipping!

If you were at NAB 2017, you may have seen Jim Tierney doing a tech demo of this new, intelligent transcription software for Premiere Pro editors. Today, they’ve announced it’s available immediately! This is great news for any editor – or anyone – who’s had to deal with the tedium that is transcription.

So what is Transcriptive? Here’s the gist:

Tran…

Collaboration for Musicians: A Look at Melosity

I’ve been a guitar player most of my life, and even believed at one point that I would be on stage, touring the world with a band that would surely rival The Police, U2 or REM. But then the real world set in. Fast forward 35 years. I still play – I own two Stratocasters, a Les Paul, a Fender acoustic and two classical guitars. I love playing, I’m just not touring the globe and selling out arenas.…

What is HEVC and What Does it Mean for 4K Streaming?

This post originally appeared on the BoxCast Blog here.

It wasn’t long ago that the discussion of 4K capture and delivery seemed like an elusive hypothetical. Debates abounded regarding the need for 4K versus its high cost and potentially slow rate of consumer adoption.

Five years ago, you’d have to take out a second mortgage to get your hands on a 4K camera. Today, your iPhone is a 4K camera.…

PR: You May Be Doing it Wrong

Public relations is one of the most misunderstood – and mystifying – disciplines out there. When done correctly, PR is highly valuable, effectively shaping your brand, sharing your story and driving your business forward. But since it is so misunderstood, and nearly impossible to measure, many are trying and failing. So what’s the problem?

“Is the press release really dead? Why do journalists…

Guest Post: Nick Mattingly, CEO of Switcher

You’ve heard me talk a lot about Switcher Studio and Switcher Go, here on my blog as well as on social media. Today I wanted to share some thoughts directly from the CEO of Switcher, Nick Mattingly.

  INTRODUCING SWITCHER GO

Our flagship product, Switcher Studio, allows users to create TV style multi-camera productions using iPhones and iPads. With Switcher Studio we see most of the use cases…

Switcher Go is Live!

Switcher Go is Live! Literally…

My friends at Switcher Inc. are formally announcing the highly anticipated Switcher Go. From the team who brought you Switcher Studio – an amazing app that lets you create multi-cam recorded or live streamed events from iPhones and iPads – is bringing you another pretty incredible tool for mobile…

Casey Neistat: The End of the Vlog as We Know It

Last week, YouTube sensation Casey Neistat announced – in a vlog – that he was ending his daily vlog. During his final episode, he cited many reasons; the creative challenge was no longer there; it had become too easy, too formulaic. Perhaps he was just losing enthusiasm for it. Don’t get me wrong, I’m a big fan and love everything he puts out there. But I have to admit, he reached a plateau.…

Making Video Editing Plug-ins Smarter

I’ve known Jim Tierney of Digital Anarchy for over 1o years now – I see him at least once a year at NAB in Vegas in the famed Plug-in Pavilion. I’ve always admired his work, and now after all these years, we’ve found an opportunity to work together.

Digital Anarchy has become well known in the post production community – not only is Jim a fixture at events and user group meetings, his software…

You’ll Never Know I Was Here; Invisible Effects

“I take considerable pride in invisible effects, in knowing that at the end of the day, my work is appreciated, but you don’t really know what I did. You never knew I was there. That’s how I know it’s a job well done.”

Jason Bowdach is a renowned colorist & finishing artist; he runs Cinetic Studios, a boutique-style color and finishing studio that was created to provide easier access to high-end…