The Book Of Swag

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Loeries Creative Week tickets on sale with a line-up of International Creative Heavyweights

 Several renowned names on the global creative stage will enthrall the advertising and brand communications industry when the Loeries Creative Week broadcasts its virtual event from Johannesburg, South Africa between 16 to 20 November 2020. 

Key issues facing the industry will be on the agenda as leaders from across the globe ponder the current situation and examine strategies to #CreateChange…

New York based duo Ice Cream drop a brand new banging EP: Simply Glowing/Swung Out.

Consisting of Daniel D’Errico and Alap Momin, New York-based production duo Ice Cream share a compulsion for exploring new tones and textures with the goal of creating a universal primitive vibe within their music. After the success of Ice Cream‘s self-titled debut EP on Momin‘s own label Internet & Weed, their highly anticipated follow up release is due to premiere on September 25.

“The…

DJ Snoopadelic (Snoop Dogg) and Diplo to headline ABRACADABRA Virtual Festival exclusively on Twitch.

Abracadabra Festival, the new 4-day livestream music festival and environmental fundraiser presented by ABRACADABRA and Twitch, has announced its full lineup. For 24 hours each day, the festival will teleport viewers around the globe to experience live virtual performances from over 75 artists & guests including DJ Snoopadelic (Snoop Dogg), Tycho, Diplo, Chanel Tres,and Kool & The Gang,…

CRUZ VODKA & MOOZLIE CELEBRATE SPRING WITH A NEW BRAND PARTNERSHIP SET TO BLOSSOM

Since the dawn of the multi-million Rand brand partnership with the Supa Mega, AKA, CRUZ Vodka had set its eyes on bringing another partner to join the family, aiding its agenda to build an opulent, connected but inclusive and well-represented culture around the CRUZ brand. Now, springing out of a thundering Winter comes a true celebration of new perspective and collaboration – a new long-term…

It’s time to #GetReal with real stories from real women at this year’s Loeries Creative Week.

Gallo Images and our good friends at the Loeries believe it is time to #GetReal through real stories from real women. We believe you do too. Now, how about you share your story or experience or thoughts regarding how women are portrayed in advertising? Share a pic of yourself, or of a woman in advertising that you admire, along with a 250-word explanatory story to join this movement. 

During…

Look Ma…I have so many Corduroys :)

Last week I bought eighteen pairs of corduroy trousers in eight different colours thereby MTN Taxi Rank in Johannesburg, or “Noord” if you are a grootmanlike myself. The experience was beyond transcendence. I found myself reconnecting with my mother and my childhood traumas in an almost psychedelic acquaintance…right there in the middle of Lilian Ngonyi Street, as if there is something poetic…

The Loeries announces the appointment of a new board for 2020/2021…and we go day drinking with the New Chairperson.

 The Loeries, the premiere organisation across Africa and the Middle East that champions creative excellence in brand communication, recently held its annual general meeting where a new board was appointed for 2020/2021. We are going day drinking with the New Chairperson LIVE on our Twitter and Instagram pages on Wednesday, 22 July 2020 at 11.30 AM.

The new chairperson is Fran Luckin, Chief…

Submission deadline date extended to 15 July 2020

As the lockdown grace period for Loeries 2020 submissions draws to a close,  it’s crunch time for creatives in the advertising and brand communication industry across Africa and the Middle East to submit and clinch a much revered Loerie award.  

Against the backdrop of unprecedent circumstances the Loeries company happily  responded to the many requests  by creatives for more time to finalise…

Loeries 2020 announces free entries in support of the brand communications industry across Africa and the Middle East.

“The COVID-19 pandemic has created challenges across society and the brand communication industry is no exception,” states CEO of the Loeries, Preetesh Sewraj. “The brand communication industry is an essential part of society and has been active in fighting the spread of the pandemic by working with governments to seed hygiene information, working with retailers to highlight where essentials can…

Most of us are conflicted when we see photographs or videos of black dead bodies in the media. Not because we rarely see photographs or videos of white dead bodies unless it’s a movie but, because it’s triggering and sickening on the one the hand, and yet there is a need to document these atrocities on the other hand, lest we forget. There is no denying that a picture tells a thousand words,…

Nasty C Collaborates With His Idol T.I to Help Heal The World.

It’s well known that American rapper Clifford Joseph Harris Jr is one of Nasty C’s role models and idols. Young Nsikayesizwe David Ngcobo Jr grew up listening to and emulating the Atlanta rapper in the dusty streets of Kwa-Zulu Natal, South Africa. Today, they have come together on a song to help heal the world in these trying times.

The song is titled They Don’t. The younger and…

The Art of Seduction: I Joined Tinder as Nelson Makamo and This Is What Happened.

I don’t know what ya’lldid to pass time during the lockdown but I sure got up to no good. I wanted to organize a photoshoot dressed in my mother’s wedding dress with renowned photographer Kgomotso Neto Tleane, I removed all the seeds from strawberries before eating them, I even tried counting the number of rice from the bowl I was drying my iPhone in. The most bizarre thing I did out of boredom…

AFRICAN WOMEN IN THE TIME OF COVID-19: A SHORT FILM COMPETITION

The Ladima Foundation, in partnership with the DW Akademie, is excited to announce a short-film competition aimed at African women during the world-altering Covid-19 pandemic and related lockdown.The competition is open to African women content creators and filmmakers of any age or experience level, currently living in Africa. The competition aims to encourage women to share their stories as we…

Kanye West might not be the right person to quote when mobilizing people to revolt and dismantle racism and/or white supremacy since that hat, but, he was right when he said “racism is still alive, they just be counseling it”. Eric Garner, Trayvon Martin, and George Floyd were killed dead in the streets, they are gone and America is burning. Rappers like J. Cole are seen at street protests with…

Interesting Conspiracy Theories About Coronavirus / COVID-19 According to People in Advertising?

We are now officially in level three of the lockdown in South Africa. It seems like we are well on way back to “normal” unless things turn for the worst. I guess we’ll find out on the next episode of South Africa’s extreme adventures. At the beginning of the outbreak, most of us (especially in Advertising) was goofy about the seriousness of the matter until every YouTube ad opened with “in these…

Watch: trailer for RICKY POWELL: THE INDIVIDUALIST

Josh Swade (director of The Black Keys, Diplo, Major Lazer, Gary Clark Jr. shorts, as well as Rick Was Here, One and Done, among others)comes the upcoming documentary RICKY POWELL: THE INDIVIDUALIST. This morning, they have released their first trailer and key art (Iinks below). The documentary is set to premiere tomorrow, Saturday May 30th at 5:30pm ET at WE ARE ONE: A GLOBAL FILM FESTIVAL.