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“It’s No Good” was released on March 31, 1997, as the second single from Ultra. The album represented a major transitional phase for the electronic pioneers. Following the departure of Alan Wilder and Dave Gahan’s well-publicized battles with addiction, Ultra proved Depeche Mode’s resilience.

Commercial & Artistic SuccessThe song was a massive commercial success, topping the charts in several countries and reaching the upper echelons of the Billboard Alternative Airplay chart in the US. The track’s lyrics depict a calm, patient, and somewhat boastful lover who reassures their partner that their return is inevitable, as “it’s no good” trying to stay apart.

The Iconic Music Video The single is equally famous for its official music video, directed by longtime collaborator Anton Corbijn. The stylish, witty, and satirical video features the band performing in tacky lounges and traveling across the United States in cheap suits, perfectly capturing the mood of an older, road-weary band reclaiming their swagger and embracing dark humor.

Happy 4Th 🎂🎊🥳🎉🎆🎆🎇🎇🎇

Flying by at over 100 knots trying to hold a shot of Lady Liberty is not an easy task 🚁🎥🗽