The first advertisement, states thatĀ āThe chef does everything but cookāthatās what wives are for!ā It is promoting the injustice and prejudice towards women. āPrejudice is naturalā is one of the 5 Tenets of Injustice. It is shown in the advertisement how it is only natural for wives (or women) to cook even if their spouse is a chef.
The second advertisement, states thatĀ āSure, we want her to be pretty...donāt you? Thatās why we look at her face, her make-up, her complexion, her figure, her weight, her legs, her grooming, her nails and her hair.ā It is promoting injustice towards women who are not physically attractive based on their standards.Ā āExclusion is necessaryā is the tenet of injustice presented. It is shown in the advertisement how there is a need to exclude women that do not fit their standards in terms of face (beauty), complexion (race), figure, weight and legs (body concerns) to pick only theĀ āone that qualifiesā as their stewardess.
The third advertisement, states thatĀ āIf your coffee isnāt perfect, weāll make it over. If itās still not perfect make sure youāre in a Starbucks.ā It is promoting injustice towardsĀ people who cannot afford Starbucks, or those part of the lower class.Ā āElitism is efficientā is the tenet of injustice here. It is shown in the advertisement how only the rich can afford a coffee that is perfectāStarbucks, which is efficient for them, and the coffee of those who canāt afford it arenāt perfect.
I felt both privileged and oppressed. As a woman, I feel oppressed because I can still see the backwards thinking of some people that belittles women, makes them stay at home instead of doing real jobs, or sets a certain standard that not every girl can achieve, which leads most to feel insecure. On the other hand, I feel privileged because although I donāt regularly go to Starbucks and spend my money on it, I can do so every once in a while, which not a lot of people would do because it is expensive and impractical.
I can utilize my human agency by promoting womenās rights and body positivity. Our rights as women should be heard, so people can know that we are capable of tough jobs just as much, and we shouldnāt be boxed in a 50ā²s concept of a stay-at-home girl. Promoting body positivity is also important, especially for those that are struggling with eating disorders, trying to fit a standard set by the society. I really canāt do anything about the Starbucks advertisement, aside from sharing them my sentiments about it.












