In light of the new Raya and the Last Dragon trailer, Iâd like to bring this back.
Look at this. This is the caliber of art we could have gotten, but no. Pretty backwards how the small animation studios such as Cartoon Saloon, SPA, and countless others are the ones taking risks and putting their fucking all into the movies and TV shows they create, meanwhile the biggest film company in history; the one with the most ability to do something great, is not.
Look up there again, and now look at what we got. Two years later!
Iâm not going to sit here and pretend like itâs the worst character design of all time, but it is obviously very sanded down and âElsa-fiedâ for marketability and⌠Itâs just boring. It looks like something youâd see in a barbie playset rather than in a movie with a multimillion dollar budget run by one of the biggest companies on Earth.
Disney as a corporation does enough horrible shit as is, but on top of that they are clearly making art for moneyâs sake, and not for artâs sake, despite already having won the game a hundred times over.
Itâs honestly a slap in the face how much they clearly didnât try here. Iâm not faulting the artists and animators who worked on this movie, but rather the execs and bigwigs up the ladder who obviously melted it down to the perfect, focus tested stuffed animalââ
Oh look itâs already happened
There does appear to be a âthis isnât even my final formâ type deal happening with her, which looks a biiiit better? But itâs still got that disney googly eyed doll thing going on, and fuckâthe face. Again; not the worst everâa little better than the primary designâbut itâs still not great.
And saying âmuhh itâs for kids why are you melting down over the pretty dragon youâre way too spun up about this,â no. Stop. This is the kind of shit that can change an entire industry. That can affect many real people and their careers. Hell, it could affect my career in the future.
And the excuse of being made for kids also holds no water. Kids arenât stupid; there is some damn outstanding childrenâs media out there that doesnât rely on being as watered down and pandering as possibleâthat takes itself seriously and commits to telling not just a targeted, appealing story, but a quality one with a true vision.
Kind of like, ohâwhat Disney used to fucking excel at.
There is a difference between something being made for kids and something being marketed to them.
And yes, Disney has always marketed the everliving shit out of everything they make, but for Godâs sake it feels like now the order of operations is backwards. As if their recent movies have the marketability woven into their structure from the start rather than simply being strong enough to⌠Be something people want to financially support.
This Illumination-style trend of being as safe and widely-pandering as possible at the cost of artistry, risk, and pioneering is a disease thatâs permeated big animation studios. And no one is a bigger perpetrator of this than the Mouse, whoâironicallyâis the one with infinite resources to do whatever the hell they want.
And this is what they did instead, all in the name of filling their own pockets even more. I hate this corporation and I hate this stupid cotton candy Joan Rivers dragon.
Maybe Iâll be wrong; please let me be wrong! this movie could come out and be great and I want that. But this character design, the generic-looking plot, and the subpar and lmao #relatable trailer are seriously making me doubt itâll be anything more than another super safe cash cow.
Support small studios. Screw Disney. What a disappointment.
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