Bianco + Ye

Back to the origin - Oriental beauty Shot in the EP YaYing head quarter and Fashion Art Center, this campaign brings the couture collection where is being conceived and crafted. The monumental architecture created by Atelier FCJZ, combines traditional elegance and modern abstraction. This same approach leads the creation of the artisanal couture masterpieces featured in this shooting. Many thanks to @ep_yaying and the team: Photographer - Wang Ziqian @z.qiann Video Director – Xiao YaoHui @yaohuiyaohui Model – Du Juan Stylist – Jeff Lee @yuanyileee Hair – Bon Fan Zhang @bonbonzhangfan Make Up – Xin Miao @xinmiao1988 Production – Lisa Shen @lisa_shenlin Video production – Feier ren @feierren

Back to the origin - Oriental beauty Shot in the EP YaYing head quarter and Fashion Art Center, this campaign brings the couture collection where is being conceived and crafted. The monumental architecture created by Atelier FCJZ, combines traditional elegance and modern abstraction. This same approach leads the creation of the artisanal couture masterpieces featured in this shooting. Many thanks to @ep_yaying and the team: Photographer - Wang Ziqian @z.qiann Video Director – Xiao YaoHui @yaohuiyaohui Model – Du Juan Stylist – Jeff Lee @yuanyileee Hair – Bon Fan Zhang @bonbonzhangfan Make Up – Xin Miao @xinmiao1988 Production – Lisa Shen @lisa_shenlin Video production – Feier ren @feierren

Fall Winter 21 Windows Design for @ep_yaying

Launch campaign for the new OVVJWL brand. Many thanks to the team: Photography - Francois Trezin @frfrphoto Model – Wan Zhou Production – Blumon @blumonproduction

To be part of a new project, helping giving shape to a new brand, is surely one of the most rewarding part of our job. Many thanks to OVV team for their trust in B+Y.

YaYing @ep_yaying Fall Winter 21 catalog concept embodies brand’s timeless values in a contemporary lifestyle. The collection is brought to life by Du Juan, whose elegance perfectly fits the brand’s aesthetic. Many thanks to the team 🙏 @hekaituo1_ @yuanyileee @blumonproduction @bonbonzhangfan @xinmiao1988 @yerong.xu @itspxu 

YaYing @ep_yaying Fall Winter 21 catalog concept embodies brand’s timeless values in a contemporary lifestyle. The collection is brought to life by Du Juan, whose elegance perfectly fits the brand’s aesthetic. Many thanks to the team 🙏 @hekaituo1_ @yuanyileee @blumonproduction @bonbonzhangfan @xinmiao1988 @yerong.xu @itspxu 

"The Pillar of Beauty”, our concept for YaYing AW2021 that reflect the Brand’s philosophy and underline its mission to transmit to the future generation the rich Chinese heritage and craftsmanship. The shooting was held in the wonderful location of Aman Summer Palace, where the pillars of the space are a metaphor of the Yaying Brand’s values: perfect craftsmanships, perpetuation of Chinese aesthetics and humanistic values. Feeling grateful for the trust and creative space @ep_yaying team gave us! Many thanks to the great team: @trunkxu @yuanyileee @bonbonzhangfan @xinmiao1988 @blumonproduction Proud of the @biancoandye team @sbiancon @yerong.xu @itspxu

The Nordic's sea desaturated color palette and its soft atmosphere is the inspiration behind this key looks shooting for the autumn and winter @icicle__official men's collection . Many thanks to Icicle to have chosen Bianco+Ye as creative partner for this project! Creative Direction: BIANCO+YE. Photographer: YiTuo @yi.tuo Styling: JoJo Qian @mynameisilence Models: Yang Hao @yyanghaoo Jiao Tong @jony.6231 Hair Stylist: Hua Zi @xuyouhua Make Up: Beata @beata_dx Executive Producer: Emma Zheng @ Blumon Pro Prop Stylist: Li Ling Hui @leo00h 

Shanghai

Bianco+Ye is a Shanghai based full-service creative agency specialised in creative direction and branding strategy.