i am OTHER

Put your frustration into action.

i am ________. Only YOU can define yourself. How would you complete this sentence? 

yoobi.com/iamOTHER

The intention behind the new Yoobi x i am OTHER collection is to inspire kids and give them confidence to celebrate their uniqueness.

What was the ‘skeleton key’ to success for @pharrellwilliams? Pharrell shares this and more on our latest episode of OTHERtone with Little Big Town and @brokemogul.

🚨 🚨  i am OTHER x UNIQLO GIVEAWAY 🚨 🚨

We are thrilled to be nominated for a web design award along with FiveHundred.work for Pharrell’s new website pharrellwilliams.com, powered by his fans.

Thank you Awwwards!

A special message from Pharrell Williams:

I hate to promote myself. It’s the most uncomfortable feeling in the world. They say it’s necessary to tell people about your projects, but I just believe that if it’s good, people will find it on their own.

For this reason, there wasn’t much on pharrellwilliams.com. Although my team kept urging me to give it some attention, I didn’t make it a priority. (And honestly, the internet already does a great job of cataloging all my projects.) It wasn’t until they presented me an idea from the team at Five Hundred that I found a direction I was comfortable with.

I am nothing without the people who enjoy my work. I can’t exist without all of you. I can create all day, but if there isn’t an audience to co-sign my projects, to acknowledge they’re any good, they would just exist in my mind.

On my new website, before you learn about me, you first meet the faces who have supported my projects. It’s a way for me to connect with all of you in a personal way. You are the reason I have a career, and it’s important to me that you’re all acknowledged first.

Once you get deeper into the website, you’ll experience a curated list of my projects put together by the i am OTHER team. It’s kind of like a museum, and I hope those new to my world will enjoy learning about all the collaborations I’ve had the honor of participating in.

Without you, there is no me. My career has lasted over 20 years, and I’m amazed that people are still interested in what I do. Thank you.

In service, Pharrell

PINK BEACH ☀️ 🌊 ☀️ 🌊 ☀️ 🌊

"The art form changes." @pharrellwilliams, Flying Lotus and Scott Vener had an important discussion on the current state and future of hip-hop on the latest OTHERtone. 

Awaken in a dreamscape

Feel the frequency of PINK BEACH

There is no us and them

Here we all belong

Tyler the Creator asks Justin Timberlake and The Neptunes about their favorite songs on "Justified" 

In only 24 hours, you'll get to hear Justin Timberlake, Tyler the Creator and The Neptunes talk music together.

🚨 EXCLUSIVE 🚨 @pharrellwilliams hosts a Masterclass at NYU’s Clive Davis Institute and discusses creative process with the music students.