I had originally set out at the beginning of my NMP to take on two competition brief’s, one on my own and the other with Craig. As well as that I was hoping to complete a third project either a logofolio or something illustrative.
I started out as originally planned and chose the WWF D&AD brief, I found the brief quite challenging which is what I had hoped as I had chosen the brief for that reason. I spent a lot of time trying to come up with a decent concept, anything I came up seemed to be more of a back end aspect of a final outcome rather than a campaign concept. Eventually I came up with the concept ‘Make Molehills out of Mountains while I was brainstorming animal related phrases. At first it didn’t stand out to me as a strong concept probably because I had got into my head the concept had to relate Social Media to effect the target audience but once I started thinking of it in different ways like ‘Mountain Vs Molehill’ I began to see how relevant it was to the brief and chose it as my concept going back to the original term turned on its head the phrase said that their was a way to make big problems small. This led to the final concept idea of illustrating characters that would be seen in oversised problems helping each other out.
I spent a lot of time coming up with the right style of character for the target audience to relate to I didn’t want it to seem like I was trying to be cool while at the same time I didn’t want to come off childish. I eventually found the right style and went to work on my characters. I am really happy with the way the final illustrations I created for my posters however I feel the planting illustration isn’t as strong as the other two.
They also took a lot longer than expected to draw and vector. I had to take them into photoshop as line work to colour them rather than use just illustrator and arrange the layers as I had already started getting well on into the NMP. However I feel they was worth the effort and they looked great once I had picked the right colours for them. I chose a typeface down to some research I had done on the target audience but I felt it made the poster feel a bit weak. It wasn’t until the last minute that Lee suggested I change it, which was probably the most stressful part of my NMP considering I had already reworked the back end aspects once ten minutes before Lee suggested the new typeface.
One positive thing that came out of the messing about with concepts at the beginning was that I already had the back end pretty much worked out in my head apart from a guerilla campaign. I knew I wanted the target audience to make a profile of some kind that would give them news, tips and advice on how they could actually help rather than just prompting them to donate. I feel that in the end my site and app profile for this brief are really strong and the way I have designed them so that they work hand in hand with social media rather than just one leading to the other is one of the strongest parts of my response.
After I had changed all the tweaks that needed tweaking I was really happy with all of my final outcomes I managed to come up with a guerrilla idea and got given one of Jo that I had messed about with in my head before so I mocked them both up. I think the reason I struggled to come up with a guerrilla idea for so long was because I had got it into my head that it needed to be something that would through social media but seen as my site was so interlinked with social media I didn’t think it was so necessary anymore that it relied solely on social media.
Overall I am extremely happy with my response to the WWF brief I think I have answered the brief well.
Around the time I started WWF Dan asked me to get involved with a project he was working on with Chloe and David, I had started my logo project by this point also but was advised that I concentrate on my bigger projects for the time being WWF and the project Dan invited me onto.
The project was a live brief and we were assisting Dan answer the brief in the way of test and idea generation for the client. There was a lot of twist and turns on the journey through this project and I must admit it through me a little for a while and also there was no end product due to the release date.
However I enjoyed coming up with ideas with the rest of the group and experimenting with tests and the storyboard ideas and Dan managed to knock out a nice making of animation for the final outcome which worked really well.
By this point I had also been given a few interesting projects through Soup and Machina. These included Soup Fifteen postcards and website and some short instagram clips for Machina’s signature coat. I enjoyed working on these as secondary projects they kept me busy and on the go with my work so I put them together with the logos I had created as secondary projects.
I am more happy with the placement work than the logos as I ran out of time and didn’t get chance to go back to them and refine them as well as create more whereas with Machina and Soup I was working to a client deadline.
I would of also liked to have worked with Craig on this last brief as we have worked well together in the past but I already had a lot on by the time he was ready to start the John Lewis brief so it wasn’t a plausible option for me at the time.
Overall I am happy with my NMP I feel I have worked hard and came out with some nice outcomes I am most happy with how WWF has turned out as it was a really tough brief.
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