All About Beacons

You can use QR codes on a poster to increase engagement rates, attract new customers and explain your product or service in greater detail.

Apart from catering to consumer needs, location QR codes are an efficient way to get more customers into the store.

Retargeting online on Facebook and Google

What happens when consumers see your print advertisement but do not convert? With online advertisements, it is easy to set up retargeting and up those conversion rates but normal advertising material doesn’t have the same features. With location QR codes, businesses can leverage print advertising and retarget consumers online. This is possible with Beaconstac’s intuitive dashboard that only requires you to input the Facebook Pixel ID or Google Conversion ID and start retargeting every consumer that scans the location QR code.

Analyze and track scans

71% of consumers find digital billboards far more engaging than online ads and 55% of users heavily engage with the ad campaign. These OOH advertising stats are already working in favor of businesses and brands. But adding a QR code enhances the entire campaign and here’s how:

Track scans and analytics: You cannot effectively or easily track the number of consumers who actually saw and engaged with billboards and banners. Add a QR code to the billboard and you can get analytics and insights such as time of scan, location, date, country, OS used.

Retargeting online on Google and Facebook: Retargeting helps to reinforce the branding in a consumer’s brain. Once they see your OOH advertisement and scan the QR code, with the help of Beaconstac’s intuitive dashboard, you can easily retarget them online with the Facebook and Google Conversion ID.

QR codes are being used by millions now. 2.71 billion people are using smartphones in 2019and 90% of the population is estimated to have access to high-speed internet by 2020. Coupled with the fact that Apple’s iOS 11 update added QR code scanning capability in the camera app along with the latest Android smartphones being able to do the same, QR codes have become an integral part of everyday life.

This is a type of QR code that contains your contact details like your name, email, work address and phone number. You can also add other details such as your social media profile links or any other information you deem necessary.

With a vCard QR code, you do not even have to spend money printing out business cards. You can use one business card and have a potential lead scan it giving you some extra time to engage in a conversation. Most business cards get tucked away or thrown away. With a vCard QR code, it is simple and instantaneous. Scan the QR code and save the details

QR codes are an integral part of real estate marketing. Real estate agents often employ technology that allows for a seamless process for both buyers and sellers and the versatility of QR codes makes it a great addition to their marketing arsenal.

Here are 12 ways a realtor can use QR codes -

How do you get the word out there about a property? Most people find houses they are interested in by driving around in the locality. Make it easier for them to get in touch with you. Add a QR code that leads to a feedback form that they can fill letting you know exactly the kind of properties they are interested in. This works well for sellers too. Finding a good realtor can be very easy with a QR code. Most realtors have print or bus stop bench adverts. Integrating a QR code in the advertisement allows sellers and buyers to find you easily.

What if there was a way you could dispense information about the property 24x7? With QR codes, you can do exactly that. Add a QR code on the ‘For Sale’ sign outside that can either link to a plain text explaining all the great features of the property along with the buyer’s details and the real estate agent’s contact information.

Potential buyers may not be interested in the house they are currently looking at but that does not mean you can’t still sell them a house. Add QR codes on signage to list all the available properties in the area. You can add an image gallery with links to the properties or share the Google Maps location with buyers.

Why make buyers wait for the open house when you can let them see the house at their convenience? Attach a QR code to the signage or print adverts to take them on a video tour or let them see aesthetically pleasing photos of the property.

Whether you do OOH ads or print ads, it is important to give buyers and sellers a way to get in touch with you. Use a vCard QR code to share your details or a customized plain text QR code to let them know more about you as a realtor.

Scheduling a visit is extremely simple with a QR code. All a buyer has to do is scan the QR code on the sign, poster, flyer or a billboard and fill in the form to go see the house they are interested in,

Buyers take the location of the house into account before purchasing to ensure that their work or school is nearby. Add a location QR code to your listing to let them navigate to the property and calculate how far it is from their workplace.

Have an app? Get buyers and sellers to download the mobile app with an App Download QR code to engage with them and let them browse through available listings, book visits and create a list of properties they are interested in.

The next best thing for a realtor without an app is a mobile website. You can redirect users to the custom URL with a Website QR code and allow them to interact with your listings.

One of the most important features of QR codes is retargeting. Beaconstac’s QR code solution is the only platform that allows you to retarget users online on Google and Facebook with a single click integration. Once someone has scanned your QR code campaign but hasn’t converted, you can always retarget them.

Collecting feedback is possibly the most important job that a realtor has to do. Now you can get real-time feedback on the open house with a Feedback QR code. You can have buyers rate the house out of 5 stars and add their comments.