B Brand Design

B Brand Design is a strategic packaging design and brand design agency in Melbourne driven to achieving brilliant brand outcomes. Browse our site to view our work.

B Brand Design is a strategic packaging design and brand design agency in Melbourne driven to achieving brilliant brand outcomes. Browse our site to view our work.

B Brand Design is a strategic packaging design and brand design agency in Melbourne driven to achieving brilliant brand outcomes. Browse our site to view our work.

B Brand Design is a strategic packaging design and brand design agency in Melbourne driven to achieving brilliant brand outcomes. Browse our site to view our work.

B Brand Design is a strategic packaging design and brand design agency in Melbourne driven to achieving brilliant brand outcomes. Browse our site to view our work.

B Brand Design is a strategic packaging design and brand design agency in Melbourne driven to achieving brilliant brand outcomes. Browse our site to view our work.

B Brand Design is a strategic packaging design and brand design agency in Melbourne driven to achieving brilliant brand outcomes. Browse our site to view our work.

B Brand Design is a strategic packaging design and brand design agency in Melbourne driven to achieving brilliant brand outcomes. Browse our site to view our work.

B Brand Design is a strategic packaging design and brand design agency in Melbourne driven to achieving brilliant brand outcomes. Browse our site to view our work.

B Brand Design is a strategic packaging design and brand design agency in Melbourne driven to achieving brilliant brand outcomes. Browse our site to view our work.

Challenge: Building on its market leadership and excellent taste credentials Farmers Union Greek Style yogurt identified an opportunity to capture the growing desire for a healthy on-the-go snack option.

The pouch format is heavily saturated by kids’ offerings so a gap existed to target adults looking for a natural, wholesome yet delicious snack. B! were briefed on extending the Farmers Union Greek Style brand into this successful snacking format.

Solution: Simplicity was key to delivering a range of Farmers Union pouches. Using the purity of the white background from the Farmers Union Masterbrand, that is synonymous with health and greek yogurt, gave us the ideal canvas to project simple delicious cameos and vibrant, flavour communication.

The overall range feels tonally very modern, with a result that is high on naturalness and energy from a bright colour palette.

The pouches lets the flavours do all the talking and people are listening. A growing range that’s on the move.

Crunch time!

Challenge: Farmers Union is Australia’s most loved Greek style yogurt… so naturally it has the best platform to extend into different formats, sizes and occasions. Snacking is going gangbusters so it was only natural to matching this sought after yogurt with mixed toppings of nuts and seed and crunchy delicious fruit pieces – adding the Crunch!

Solution: Established competitors in this market were firmly positioned in the treat space, so we presented a more wholesome offering. Focusing on our nutritious ‘real’ inclusions and quality Greek yogurt through a pure colour palette and abundant food photography.

A hand-painted type style added to the ‘crafted’ feel of the range and provided great standout on an extremely busy fixture.

Cutting edge iced coffee.

Challenge: It’s no secret Farmers Union is South Australia’s favourite iced coffee. Research indicated that consumers were using Farmers Union Iced Coffee as more than just a refreshing beverage, it was also a meal replacement; sometimes for breakfast or to tide them over until lunch.

Spotting an opportunity to cater specifically to that meal replacement occasion, the Farmers Union team briefed B! Brand to develop naming and packaging for a new Iced Coffee with added protein and fibre.

Solution: To differentiate from other satiety and replacement offerings, B! Brand chose to highlight the energy benefits of added protein and fibre. The ‘EDGE’ sub-brand and bold orange strip quickly communicate the point of difference. While the strong use of teal and white reassure brand loyalists that this is still a part of the Famers Union family.

Now Farmers Union fans both old and new are embracing this tasty fuel and adding it to their iced coffee repertoire.

Challenge: Birds Eye Deli takes frozen fish up a notch, featuring natural hand-cut Flathead and Hoki fillets, lightly enveloped in delicious deli-inspired coatings. B! Brand’s task was to attract new users and entice current frozen consumers to step up.

Solution: The premium black tone of the packs immediately positions Deli as a cut above, projecting both branding and food imagery off pack, and indeed off shelf. Editorial style photography heroes the natural fillets at actual size, to capture the mouthwatering contrast of juicy fish and crunchy coating. All of this is surrounded by an informal scattering of ingredients to bring the unique flavours to life.

This offer presents a compelling case to entice consumers beyond the traditional crumbed fish.

A tasty selection.

Challenge: Birds Eye Ocean Selections is a premium frozen fish offer in the supermarket. It was initially launched under the Birds Eye ‘yellow’ Masterbrand to help transfer brand equity in a place that is rarely browsed and has a group of unfamiliar brands. Now entrenched, the packaging needed to address the harsh reality of the freezer and appeal and entice foodies.

Solution: The range was re-born under a blue background – imbuing warmth and sympathetic both to the the ocean and the heart of the Birds Eye brand. The wooden background anchors the range in a more natural space and a revamped Ocean Selections range device further communicates natural cues. Loose overhead photography heroes both the fillets of fish, fresh ingredients as well as promotes appetite appeal and simplicity of preparation.

The Ocean Selections brand stands proud with maximum standout and amplifying the beauty of our ocean’s bounty – in a relevant and modern way. Inspiring home cooks everywhere and solidifying Birds Eye’s expertise, heritage and convenience.

B Brand Design is a strategic packaging design and brand design agency in Melbourne driven to achieving brilliant brand outcomes. Browse our site to view our work.

Challenge: As Australia’s favourite yogurt brand, Yoplait has an enviable extensive range at store level. With the yogurt category continuing to attract new challengers and boutique brands, it was key to cement Yoplait’s market – leading position by strengthening brand impact and product proposition.

Solution: B! Brand evolved the packaging to better reflect Yoplait’s delicious combination of real fruit and pure dairy goodness, all while promoting the powerful ‘Y’ mnemonic as a key distinctive asset for consumer recognition.

A move to an opaque white tub immediately enhanced shelf impact. From there, we refined the overall pack design with simplicity in mind, bringing freshness and modernity. A new imagery strategy highlighted real fruit credentials and naturalness.

Now, shoppers can’t miss the ‘wall of Y’ and be reminded of the taste of the yogurt they’ve always loved.

Challenge: The kids juice category is littered with Juice Drinks in tetra blocks and multipacks to fill the lunchbox, snacking or after school occasions. Berri is the only player with real Fruit Juice in the segment and had an opportunity to re-launch its pop top range to be sold as singles and multi buys. Traditionally targeted at Mums, but clearly a kids product.

Solution: To capture the portion of the kids lunchbox category it was imperative that we talk exclusively to kids. And to do so with humour, fun and memorability so that it is asked for time and time again. The narrative is cheeky, naughty and appealing with exaggerated character features, big eyes and facial expressions that tell a fruity tale.

By creating a character for each of the variants promotes the single pop-top, yet the playful style groups the range together and tells a greater story. And with Berri’s strong master brand logo underpinning the design – strongly reassuring mum that its quality and heritage is in every juice.