In the autumn of 1993, Greg LeMond and his wife, Kathy, were sitting at home in the suburbs of Minneapolis, when they received a visit from Linda Mooneyham, the three-times Tour de France winner has recalled. Her 21-year-old son, Lance Armstrong, had just become the world champion and she had travelled from her home in Texas for advice. “What does he do now?” she asked. “What does he do with his money?” “Well, let him find an agent – a good one with an attorney,” LeMond replied. “And one word of advice – just be his mom.” They sat on the porch for a while and then moved inside to the kitchen. Linda had something else on her mind: “How do I make him less of an asshole. He doesn’t care about anyone.” “Well,” LeMond replied. “I can’t help you there.”