Plastic menus are bound
Nowadays, we often see the appearance of Menus in restaurants and eateries. But do you understand what Menu is? And what factors make a menu attractive? If you are planning to run a restaurant or eatery or are having difficulty building a menu for your restaurant, don't forget to find out information about the menu with Tkhoa!
1. What is the menu?
Menu is understood as Menu or meal menu , a table recording all the dishes and foods intended to be served in a meal or party , party, festival... Normally, a common menu in restaurants , eateries , cafes , bars , etc., whereby the waiter will present diners with a list of dishes and drinks for diners to have. You can choose, call, and place an order to be served. The menu reflects the number of dishes, drinks, meal structure, and purpose of the meal.
2. Characteristics of Menu
The menu can be a daily menu (serving daily meals or family meal menus), a menu for parties, banquets, weddings , feasts , and festivals is called a banquet menu. Daily meals have 3 to four dishes, often using common foods, simply prepared. Festival and reception menus have from 4 to 5 dishes or more, often using high-end or relatively expensive foods, elaborately prepared, beautifully presented, and historical.
Principles for building a menu: Normally, the menu has the quantity and quality of dishes appropriate to the nature of the meal. The menu must have all the main dishes according to the structure of the meal. The menu must ensure the nutritional requirements of the meal and economic efficiency.
3. Role of Menu
In addition to using the menu to present the restaurant's menu of dishes. Restaurant menus also have many important roles for businesses. That's why on the market today, beautifully designed menus or unique menu templates are very popular.
When you go to restaurants or cafes, one thing you cannot miss is consulting the menu. Menu is an important part when you want to do business in the restaurant-hotel industry. It is like a guide ticket for diners when visiting.
Form of brand advertising
Most restaurant menus are provided with basic information related to that restaurant or business. Information includes name, address, restaurant logo , hotline number, restaurant website. This is the information that helps customers easily remember and identify your restaurant. When customers remember information related to your restaurant. It is natural that they will continue to come to your restaurant next time. In addition, this is also a way to help them introduce the restaurant to their friends in the simplest way.
Plan correctly
Menu templates are not just menus introduced to customers. The menu also plays an important role in the kitchen department. With dishes that diners choose from the available menu. So they know how to prepare the ingredients? This helps maximize work efficiency.
Makes management easy
Thanks to the restaurant menu, managing dishes becomes extremely convenient. The management department will control the types of dishes available in the restaurant. This also helps the service department to easily introduce dishes to customers.
Help customers conveniently order food
When we go to a restaurant, the first thing we do is refer to the menu to order, but with a menu without illustrations, it will be very difficult for you to imagine what the dish will look like. That will stop you from ordering that dish. Therefore, a menu that is eye-catching, has accompanying illustrations, and is beautifully designed will create convenience and speed when customers order without having to ask the staff.
This helps staff save time explaining to customers the dish, which customers can know just by looking at the illustration.
4. Elements that create a beautiful menu
The menu is often considered the factor that creates the attraction of a restaurant. So to build an excellent menu that attracts customers' attention, what elements are needed? Tkhoa would like to share with you 7 factors that make a menu attractive
Create a unique and unique feature
It's not natural for restaurant marketing departments or restaurant menu staff to scratch their heads and think of unique and strange names. Dishes with unique and strange names will help the restaurant become different from its competitors. Besides, dishes with unique names will be remembered by diners longer.
Visual, vivid images
Images are always the factor that attracts diners' attention quickly. Therefore, the images in the menu need to be authentic. Depending on the style the restaurant follows, the colors for the image are determined. For restaurants following a classic style, food images should choose dark tones as the main theme.
Layout
It can be seen that in the menus of high-end restaurants, expensive dishes or the restaurant's main dishes are often arranged in the most visible positions. In parallel is the arrangement of dishes by theme or ingredients. This layout will help customers find dishes more easily.
Main color for menu
Just like the color of food images, the main color of the menu will be based on the restaurant's style. Usually, the main color of the menu will be consistent with the color of the brand identity. Color is a factor that stimulates taste buds, so choosing the main color will enhance diners' taste buds.
See more: advertising light box
Material
There are many types of menus for you to choose from: wooden menus, leather menus, paper menus, fabric menus, etc. Depending on the purpose of the restaurant, choose different menu printing materials. And the material of the menu is also one of the important factors that make up a quality menu.
Language
To introduce dishes accurately, using language for the menu plays an extremely important role. Diners only order dishes through the information on the menu, so the more "expensive" the word, the more stimulating the diners will be. For example, with the dish "Stir-fried frog", to stimulate the taste buds of diners, we should change it to "Stir-fried frog with lemongrass and chili"....
Menu design
Menus are often designed to closely match the style the restaurant is aiming for. Therefore, when designing a menu, it is necessary to pay attention and add elements related to the restaurant style to the menu. For example, if your restaurant is European style, you should choose images related to Europe as the background, such as the Eiffel Tower, Big Ben Clock Tower,...
5. Print Menu at Tkhoa
Nowadays, menu design is paid more attention. Appearing on the menu are not only the names of the dishes but also vivid illustrations and prices next to them. The party menu is simple with a list of dishes.
With many years of experience in the field of printing and design and a young, dynamic team that always grasps trends, Tkhoa confidently brings you designs with diverse styles, quality, and guaranteed functionality. aesthetics for the product and conveys the brand's message and culture in a subtle way.
Tkhoa puts reputation first, making commitments to ensure customers' rights:
🌟 Commitment to ensuring the time as scheduled
🌟 Committed to quality work, meeting customers' quick design needs
🌟 100% free design consultation
🌟 Print samples for customers to approve before printing quantities
🌟 Modern machinery creates high quality, clear images
🌟Delivery to your door.
Contact Info:
Address: 94 Kha Vạn Cân, Thủ Đức, TP. HCM
Hotline: 09 44 33 22 31
Email: [email protected]
Website: https://thietkeinanbanghieu.com/
