My history with this song:
a bit of a slowburn as well β I LOOOOVE lots of it, but I also find some bits a tad overwritten (mostly the second verse). It's soooo good in the full album context, though.
At its core, "loml" is about Taylor's utter humiliation over having been led on, of her falling for someone who wasn't a tenth as serious about this relationship as she was, despite telling her she was the love of his life "about a million times" (might that be an "illicit affairs" callback?). The self-righteousness driving much of the album up until now evaporates completely and we're left with Taylor's angry-heartbroken lament, in which she takes both the you and herself to task: "A conman sells a fool a get-love-quick scheme."
She speaks with regret and wistfulness about how quickly she became invested in this relationship: "If you know it in one glimpse, it's legendary / You and I go from one kiss to getting married." Even after admitting she was tricked (partially with promises of marriage and children) she states she "Felt a hole / Like this / Never before, and ever since."
Taylor feels betrayed by her own gullibleness, by how much she values passion, while hating the you for exploiting it. "I thought I was better safe than starry-eyed," she declares near the beginning of the song and relationship, before promptly embarking upon the loss of her life.
There's a fair amount of religious imagery in "loml". Taylor refers to the you as a Holy Ghost, which is seemingly positive, though it does foreshadow the "ghosting" described two tracks later. The you shows her impressionistic paintings of Heaven, which turn out to be fake, and takes her to Hell instead, implying he's some sort of false prophet. We also see her again in the redeemer role, though she doesn't make it explicitly religious this time: "Who's gonna tell me the truth, when you blew in with the winds of fate / And told me I reformed you?"
"loml" is also dotted with memory: "We embroidered the memories of the time I was away / Stitching, 'We were just kids, babe'." This relationship is built on a past rapport, on nostalgia which has led Taylor to being easily fooled. She later curses the power memories have over her: "I wish I could unrecall / How we almost had it all." That line is also fascinating because most of the song implies Taylor was entirely mistaken, that she and the you did not in fact "almost have it all". From this, it becomes clear that what Taylor wishes to unrecall is her own subjective feeling of hopeΒ β the memory of her passion.
She also invokes writing and movies when describing the you: "You cinephile, in black and white / All those plot twists and dynamite" It implies something more elaborate than simple lies, indeed later on in the song she describes "braids of lies" which need to be combed through. The you has woven an entire tale for her, one where he shows up on her doorstep and the two of them live happily ever after β "from one kiss to getting married."
I always thought the songtitle implied that "loml" was a text the you had sent to Taylor, with the acronym acting as an empty promise, the blank spaces Taylor filled in for the you, motivated by her own false sense of hope. She thought it stood for "love", but it turned out to be "loss".
"Dancing phantoms on the terrace / Are they secondhand embarrassed / That I can't get out of bed / 'Cause something counterfeit's dead?"
I think it's genuinely one of the most arresting moments on the entire album (and Taylor's discography tbh). After songs upon songs of insisting on her right to love whom she will, Taylor steps back and openly wonders if her audience thinks she's embarrassing. Not only that, she freelly admits to being heartbroken over "something counterfeit" β Feeling as the great betrayor, as entirely out of our rational control.
But there's soooo many great lines, I wanna name more for fun!
"Who's gonna stop us from waltzing back into rekindled flames / If we know the steps anyway?" β I love how they're walking straight into fire, but it's entirely romanticized
"You lowdown boy, you stand-up guy."
"Still alive, killing time at the cemetery / Never quite buried."
"Mr Steal Your Girl, then make her cry" β Taylor and her nursery rhyme references <3 (also see: "Humpty Dumpty" in "The Archer" and "Sitting in a Tree" in "How Did It End?")
"What a valiant roar, what a bland goodbye."
"Your arson's match, your somber eyes."
Favourite melodic line: "That I can't get out of bed 'cause something counterfeit's dead" it's soft and sad :(
Favourite production element: I love the low cellos and bright piano during the post-bridge bit ("It was legendary / It was momentaryβ¦")