Automate Direct Mailing

For businesses that ship products, address validation is a critical component of their online checkout process. It helps to reduce shipping errors, reduce lost or damaged products, and improve customer satisfaction. It also reduces fraud risks and shipping costs.

What Are the Different Kinds of Address APIs?

There are many kinds of address APIs, all of which provide a variety of benefits to businesses. Some address APIs are specifically geared toward helping businesses validate addresses, while others can help clean and standardize address data.

Verify an Address to Avoid Fraud and Shipping Errors

A verification API can help businesses detect and correct misspelled, missing, or incorrect information. It can also help clean up data, which will save a business time and money in the long run.

Use a Geocoding or Reverse Geocoding API to integrate your address verification with mapping capabilities and make it easier for customers to locate their product. This is especially helpful when a customer clicks on a map during the checkout process and needs to find their location.

Autocomplete an Address as a User Enters It

A autocomplete API can help businesses ensure that the addresses they receive from their users are accurate. This can save a business a lot of money by preventing shipping and mail items to the wrong address, and it can help keep users from abandoning their shopping carts because they don’t have access to their correct address.

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Today’s business communications and marketing materials require accurate address data to reach customers at the first attempt. Spray-and-pray communication approaches don’t work as well as they used to, and even the best mailing campaigns won’t get you the results you need if you can’t reach your target audiences.

The USPS offers a convenient solution to help businesses verify addresses – the ZIP 4 lookup. However, it’s only a small part of the process that ensures your address database remains clean and reliable.

To achieve that, you need to standardize and validate addresses before they get the ZIP+4 Code. This requires a lot of time and resources for your employees, who will spend a significant amount of their time manually checking addresses.

This leads to more time wasted and increased operational costs. In addition, staff is forced to verify a large number of addresses, which will slow their productivity.

The ZIP+4 Code is a 4-digit code added to the 5-digit USPS ZIP Code. It’s a unique identifier that helps the USPS sort and distribute mail more accurately.

Combined with the Delivery Point Barcode (DPBC), the ZIP+4 Code enables faster routing and reduces the chance of misdelivery or returned packages. It also helps companies qualify for bulk mailing discounts.

Better Shipment Quality

The more accurate the route, the higher the quality of delivery. Whether you’re running a local courier service or a national delivery company, shipment optimization is the key to saving money and improving customer satisfaction.

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Direct mail is an excellent marketing technique that can boost business revenue and customer engagement. However, it can be expensive to implement - especially when it comes to printing and postage charges. Here's how to find the best prices for your next direct mail campaign!

Designing Your Direct Mail

First, decide how many pieces of direct mail you need. You'll also want to consider the size and format. Smaller formats are usually more affordable, but you'll have to invest in higher quality printing if you want larger formats like brochures.

In-house designs

If you have a talented designer in your company, it can be cheaper to design your own direct mail materials. If not, it's worth exploring the possibility of outsourcing your direct mail design work to an agency.

Integration fees

Another factor that can impact your overall direct mail campaign costs is the cost of integrating the software with your CRM and other marketing tools. Some automation APIs include these costs in their yearly fee, while others charge separately for each tool.

Mailing Lists

The mailing list you use for your direct mail campaigns will determine the response rates of your mailing campaign. You can either buy a list from a broker or use your own database if you have one.

Triggers

A big part of direct mail automation is triggering emails and other messages to a recipient based on certain events or data points. For example, a mortgage broker might send a postcard update to a customer who's about to refinance their home.

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Why should I opt for an automated direct mail software when I can have it myself?

Large companies or organizations use direct mail marketing as a way to target and communicate with their customers. They usually have to design, print, and mail a lot of material, which can be expensive and time-consuming.

Automation helps optimize this process by allowing companies to focus on the content, time, and other factors that influence their campaigns. It also reduces costs and frees up staff members’ time to do other tasks.

Triggered mail - a new feature that can help increase engagement and sales

Automated direct mail solutions make it easy to launch triggered mailing campaigns, which can be a great way to keep in touch with your customers and promote new products or services. You can set up the triggers on your software, and the system will automatically send a letter or postcard to the right person at the right time.

Data verification – it’s always important to check and ensure your mailing lists are accurate before you send them out. Incorrect addresses or changes that were missed will cost you money, so it’s important to find a platform that includes address validation as part of its service.

Customer engagement – it’s critical to track the response rate of your mailings so that you can determine how effective your campaigns are. You can do this by tracking the number of clicks, calls or emails you receive after sending out a direct mail piece.

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A Direct Mail API allows you to automate your marketing through postal mail and print - from your website, web app or CRM. It links your CRM, ecommerce or marketing platform with a direct mail solution so you can automatically send campaigns based on customer actions, events and triggers without having to build complex connections within your software.

The Postalytics Direct Mail API makes it easy to create, build and track postcards and letters that are sent from your application, whether it's a website, an ecommerce store or a CRM system. Its modern RESTful design eliminates the need for UI intensive functions such as template building, campaign wizards and direct mail analytics presentation.

Triggered Direct Mail

The most popular way to use the Postalytics Direct Mail API is to set up triggered mail campaigns that are triggered by specific moments or occasions that you define in your application, for example, when a new subscriber completes a subscription form. In addition to triggering your mail campaigns, the API can also be used to send a smart send or list based mailing to your list if you prefer a more manual approach to sending a blast of postcards.

Direct Mail for Abandoned Cart Site Visitors

The Growmail API is designed to automatically send personalized postcards to customers that have abandoned their shopping cart on your website or e-commerce store. It connects to your customer data through our secure and scalable API, saving you time and money.

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