Audi's Mastery Journal

Blood of my blood

So my title was not the most clever, but it shows you my endless love for Game of Thrones. Nerd? Well maybe, just a little bit. Forgive my grammar, I love writing but grammar was never a specialty of mine.

Blood of my blood was a clever line from one of my favorite characters in Games of Thrones because as a mother, our offspring are indeed, blood of our blood.

My offspring, oh boy.

Two beautiful…

In & Outbound Marketing

Inbound Marketing is a concept that involves drawing people to your brand “like a magnet” (Burgess & Burgess, 2016). In a course on “Lynda”, the presenter Mark Burgess talks about inbound marketing as the new way of communicating with potential clients, customers, and buyers. Burgess describes Outbound Marketing as “the old sledgehammer way of doing things” (2016).

In order for a company or brand to be proficient using inbound marketing, they have to understand their audience and address needs or missing points in its client contact. If your brand has fans or loyal customers, you have to interact with those people. If a customer’s tweets at the brand about how they are happy with whatever experience that they had, then the brand has a responsibility to Tweet back to individuals. Wendys is a prime example. Lately, Wendys has been in the spotlight for their humorous Tweets and responses to people. The same goes for chef Gordon Ramsey. These are great inbound marketing strategies and tactics. Here is an image of the work being done by both brands. Here are the infamous Wendy’s tweets to Mcdonalds. These images come from Twitter and were shared by USA Todays’ “For The Win” column.

In my opinion, this was a genius move to engage the audience with humor. They understood their audience and they used comedy to lighten the mood. This brought attention to the brand. Fans Tweeted their appreciation of the post, even then Wendys’ Tweeted those fans back. This is earned social media.

Incentivizes, rewards and creating customer loyalty is another way to use Inbound Marketing tools. Brand Ambassadors or affiliate marketers on websites such as YouTube. Paying fans to talk about your brands and providing them an incentive to drive more customer traffic towards a certain product is Inbound Marketing. Youtube fitness gurus, for example, can sell a certain kind of protein and use tagline such as “Ice my Promo code to get %25 off of your order”. Pay per click incentives (royalties) or blogs about products are also useful techniques.

Inbound Marketing techniques are great for all ages. All ages can benefit from them, however, younger generations with more interest in social media or influencers will benefit the most.

Outbound Marketing,

Circulars

Commercials

Banner Advertisement (“What’s Old Is New Again: Outbound Marketing 2.0”, 2018)

Outbound Marketing, in short, is force-feeding customers your brand. Instead of giving the customers a chance to build their own interest, this is how brands bring themselves to the customer. Sunday papers offer advertisements paired with coupons. Streaming television also allows for repeated commercials. Outbound Marketing strategies, in my opinion, can be combined with Inbound Strategies, however, I do not think that it could survive on its’ own with every generation and audience. Older people or even younger people that may not much time on the internet or social media would benefit from Outbound Marketing because they have no other means of informing those people.

Burgess, M., & Burgess, C. (2016). Presentation, Lynda.

The concept of Internet Marketing was on that I was not well-versed on prior to the research that.I have done lately.  I graduated with a degree in communication which was very broad. My recent research has helped me understand exactly how marketing works. Topics such as Click Fraud and Search Engine Optimization helped me to understand how the field works.  When reading The New Rules of Marketing

The concept of Internet Marketing was on that I was not well-versed on prior to the research that.I have done lately.  I graduated with a degree in communication which was very broad. My recent research has helped me understand exactly how marketing works. Topics such as Click Fraud and Search Engine Optimization helped me to understand how the field works.  When reading The New Rules of Marketing and PR by David Meerman Scott, he gives a list of rules. The rules that I can most relate to not only this course but my professional future would be,

Marketing is more than just Advertising

PR is not about your boss seeing your company on TV. It is about buyers seeing your company on the web.

People want authenticity, not spin.

Social networks like Twitter, Facebook, and LinkedIn allow people all over the world to share content and connect with people and companies they do business with. (Meerman Scott, 2015 p.38).

Marketing is built on targeting an audience and knowing exactly how to do so. Understanding your audience is key to being a successful marketer. Creating an honest online presence is also key.

There are three very important things that this class has taught me to have awareness of. The first is Click Fraud, crisis management plans and the other is retargeting.

What is Click Fraud?

“Click fraud is the practice of deceptively clicking on search ads with the intention of either increasing third-party website revenues or exhausting an advertiser's budget. Search advertisers are forced to trust that search engines detect and prevent click fraud even though the engines get paid for every undetected fraudulent click.” –Wilbur, K.C., Zhu,Y.

Originally posted by kropotkindersurprise

So basically, Click Fraud are brands being non-authentic, attracting attention to their brand by lying about their popularity.

Two Important Types of Click Fraud,

Competitor Click Fraud

when competitors are the ones paying for clicks to your website.

This type of click fraud causes the budget for advertisement to be driven upward. This could exhaust a businesses advertisement budget for the company. Company A’s actions can end badly for Company B.

Inflationary click fraud

This is when a company internally has someone give themselves more clicks in order to get paid by third party search engines.

More Clicks = Top suggestion on websites such as Google.

Fake Clicks= Cheating.

In short, don’t be that guy...or gal.

Crisis Managment Plans, attached is my infographic on effective crisis management plans.

AudiBrattin

#Marketing Mom I’m the making! Future #influencer #marketer #blogger. I didn’t get here by luck, I got here through good and bad decisions.

When people see me on paper, they’re intimidated. Little do they know, I fake it like the rest of them.

A Masters in Communication, sounds nice, doesn’t it? It feels nice, but the feeling isn’t enough when you’re entering the workforce. It’s been five years since I have had to work a normal job. The Navy has held my hand all five years.

The Navy has held my hand and helped me become the person I am. The Navy broke me down and rebuilt brick by brick. That being said, my biggest obstacles and fears are in front of me. There is no backing out now.

To the Workforce, I Go.

An E-3 in the military with a Masters degree, that confused employers on the other side of the phone. How is it that you rank so low but your degree is so high. I don’t know how to answer them without just saying “because I did not care about advancing”. That would be a red flag when in all actuality it was true.

After the first few years of being in the Navy, I saw that there was a mixture of budget cuts and downsizing. I said to myself “This gig isn’t forever, so whats next?” I knew that I was a Mom of one at the time, a wife and that a backup plan was my best bet. I went to school, I graduated and I had a backup plan. However, I had no idea if I wanted to do Healthcare Administration for the rest of my life. I honestly did not know what I wanted to do.

I did what any other full-time working Mom, Sailor and Wife does, I went to grad school. I went to grad school meaning, the week after I graduated, I started again. I thought communication sounded good. Why not? I said, everyone communicates. That could have been the ditziest thing that I had said my entire life. However, in that program, I learned something about myself. I learned that I like people and that PR did not sound like such a bad gig. I volunteered some time at the on-base Public Affairs office, and there I found my calling. Years had passed since I knew what I may want to do however, this was different. This was my calling, I was working with the bases Public Affairs Officer and realized that I love his job and I wanted to do this until I was gray and old. My purpose has finally been revealed. This, this was the opposite of what I have been doing for my time in the Military.

Let me be honest, I like serving my country but, it is not what I am meant to do for the rest of my life. After five years, the time has come. I joined the Navy at twenty-one years old. I moved from Texas with nothing other than two suitcases, two eyes full of tears and a gut full of fear. I am returning home with a husband, two kids and a house full of the life we have created. Five years fly fast. Now I understand that song “Don’t Blink”.

My time in the Navy has made me feel as if I live under a rock. It took me until two weeks ago to figure out what highlighter was and why the kids keep calling each other “bruh”. You can imagine how I feel as I am trying to build my own “Brand”. This is hard, I am attempting to step into marketing and PR and I am slowly learning things that others have conquered. Example, “Tweet Jacking”. Did you know that you can Hijack someone’s tweet, a retweet is and then generate traffic for you? Neither did I. There are so many things that I am learning, I cannot wait to learn more but, that shows you how much of a hermit that I have become.

From Camo to Pencil Skirts,

I haven’t dressed in anything other than camo in years. The only thing I have gotten dressed up for is the occasional bar, the occasional dinner date. I’ve never had to dress for corporate America.  My yoga pants and Cami’s simply won’t cut it anymore. My ankles are weak, my legs look awful, how will I ever make this work.

I walk around my house everyday in heels in hopes of conquering the skill before it is too late. Wait, you can’t go to an interview in heels? I asked the representative from the department of labor in my TAPS class. She said you can, but it’s frowned upon.

That is all I needed to hear before I knew that I had to conquer the craft of walking in those torture devices. I told my husband that if I can walk in heels flawlessly by February that I am gifting myself a pair of Louboutin shoes. I think that is a fair prize for such a difficult task. Guess I better start saving now because I believe in myself. Boots to stilettos sounds easy enough but surprise, it is not. I will let you know in February how I fared in this scenario.

It is more than heels and pretty skirts and shirts. It is the life that is in front of me. Macklemore has a song called “Glorius”, this song says,

I Feel glorious, glorious Got a chance to start again I was born for this, born for this It’s who I am, how could I forget? I made it through the darkest part of the night And now I see the sunrise Now I feel glorious, glorious I feel glorious, glorious

This means more than I can explain. My time in the Navy was good sometimes and others could be described as worst than most experience. Some I have told and some I have not. However, the purpose of this is to talk about moving forward not backward, so let’s keep progressing. When I was running and I heard this song. I realized that this is my life. “Got a chance to start again”, because I do. “I was born for this, born for this” because I was, and “I made it through the darkest part of the night, and now I see the sunrise because I did.

This song represents my future. Camo to Corporate, Camis to Pencil Skirts. The world is mine for the taking and I am ready to take it all.

When people see me on paper, they’re intimidated. Little do they know, I fake it like the rest of them.

A Masters in Communication, sounds nice, doesn’t it? It feels nice, but the feeling isn’t enough when you’re entering the workforce. It’s been five years since I have had to work a normal job. The Navy has held my hand all five years.

The Navy has held my hand and helped me become the person I…

Talk about your children

Talking about your children may come as second nature to you. However, should it come up in an interview? Imagine interviewing for your dream job and suddenly the question presents itself. So, do you have any kids? Do you answer? Do you lie? Or do you ignore the question all together?

The answer, I am sorry. I politely decline to answer that question. Why you should never…