Digital Age

With 75.7 million posts per day, Tumblr is one of the largest social networks of today. Creating an institutional profile in this network can be a good idea to consolidate your digital presence.

But creating a profile is not everything. You have to understand how the network works, as well as understand its potential to achieve a commitment on the part of users. Below, a guide and tips on how to use Tumblr for your company.

 Tumblr works like a Miniblog

Tumblr brings together more than 297 million blogs , which in turn have published more than 111,000 million messages, according to data from the site itself. More than half of the users are up to 34 years old, which shows the youthful nature of the platform.

The key to its success is simplicity. "Tumblr was launched as a 'romanticized' publishing site, as an alternative to blog platforms, whose content is predominantly editorial . In this way, we take the experience of publishing to a much simpler, pure and immediate level, "says David Karp, its founder, in a Forbes interview.

Tumblr can be considered a middle ground between Twitter and blog platforms with WordPress or Blogger. Thus, it has functions of both : the speed and simplicity to post that has Twitter and the multimedia support of blogs.

As a result, Tumblr is simple and complete at the same time. In your profile you can post texts, photos, videos and audios ; follow other users and communicate with them using 'likes' and 'shares' (shared content). It is not, however, a conversational place, like Twitter or Facebook.

 How to use Tumblr for small businesses

The best way is to produce specific content for Tumblr. It is about creating an original content of quality, adapted to the language of the public and aiming to achieve the identification of the users.

If you have no familiarity with the environment, a good way out is to hire a communication agency to take care of maintaining your profile in this segment. Among the main functions of Tumblr for companies are the following:

-Curatorship of content: when republishing post of associated companies, suppliers or customers, you position yourself in the market as a source of information.

-Interaction: you can communicate with numerous profiles and users and this will be useful as long as you have a clear and appropriate purpose to the platform. 

-Reference : when creating a post includes a link to your Tumblr page or website. The speed with which content is shared can leave the author of the content hidden.

-Use tags: as in Twitter and Instagram, Tumblr also uses tags (labels) to organize and classify the publications, increasing their exposure on the site. Use the ones you want, but be careful when choosing them.

 Consolidate the image of the company

In general, companies use Tumblr as a complement to other digital marketing strategies. It is worth noting that to be effective in social networks you must understand how these networks work.

Replicating the same post on Twitter, Instagram, Facebook and Tumblr, for example, is not a good strategy, as each platform has particular characteristics, different audiences and specific objectives .

Finally, remember that to achieve an emotional bond with the user you must create a visual identity and replicate it in all channels and messages. With this you will consolidate the image of the company.