Artisan Interiors

Small Businesses Need to Think Like Big Ones

When you’re a company with a few employees doing a service or delivering a niche product is word of mouth (WOM) enough for you?  Beyond WOM I know a vacuum cleaner business nearby because my neighbor (and besty) has a professional cleaning company. She’s got plenty of work. They seem to get by. But the thing is. As a consumer who wanted to buy a good vacuum I only found out about them by her…

Why Your Branding Matters

Quick, what’s the most memorable company from the 2015 holidays? Lexus? Honda? Coke? Samsung? Apple? Well if you’re someone like me, who only watches streaming media (plus some live shows on DirectTV), those brands seemed to own every space on Hulu and Netflix. Iconic Images A new lux car with a giant bow. The most recognizable bottle in the world. Latest and greatest smartphone deals. A…

How Benjamin Moore’s Paint “Is Not Just Paint”

It’s a legacy. For a paint manufacturing giant that’s been “Dreaming in Color Since 1883,” their network of more than 5,000 retailers live that company history-tagline more than the average customer might realize. After visiting Benjamin Moore’s Corporate offices in Montvale, NJ, I decided to go talk to one of them when I got back. Aptly surnamed Tom Green, Jr. (left) is the owner of Mayer Paint…

How weird is that? Audi pays what must be mega-tonnage of dollars to get two of their hot new vehicles (R8 & Cabriolet) in yet another installment of the Avengers franchise, but local showroom didn’t bother to hang up the ultra-cool signage. Heard lots of excuses from “it’s too hard to hang them up” to “our customers aren’t going to that movie” to we don’t have an R8.”

Really?? Because ya sell…

On the face of it, does it make sense to tweet about brain health and staying active to a population that may not quite “get” Twitter much less us it? Well their kids & employees sure do. I was pleasantly surprised when I visited just such a site this morning to see robust connections abounding, from the big T to FB and more.

It appears that the healthcare personnel are fully bought in with…