artegic AG

A high data quality is an essential success factor in marketing. We will demonstrate to you how you can ensure data quality in marketing.

Goal of the Data Privacy Day is to strengthen the data privacy awareness with consumers in the EU.

Measures against spam occasionally tend to filter out legitimate emails from serious providers. We have compiled 12 tips on how to avoid spam classification.

Mobile gained more and more relevance also in 2015. We take a look back and summarize 10 important facts about mobile marketing in a comprehensive infographic. Summary Article Name Retrospect: 10 Important Mobile Marketing Facts 2015 Author Sebastian Pieper Description Mobile gained more and more relevance also in 2015. We take a look back and [&hellip

The digital transformation is the biggest challenge for companies of all types in the next years. We take a look back at the year 2015 and gathered 10 important facts in an infographic. Summary Article Name Retrospect: 10 Important Digital Transformation Facts 2015 Author Sebastian Pieper Description The digital transformation is the biggest challenge for [&hellip

E-commerce is loosing out on immense turnovers due to shopping basket abandonments. Remarketing emails are easy to employ and when the design and implementation is right, they are a promising tool to realise the turnover which was thought to be lost. According to a study by Sureplayroll, e-commerce providers loose out on a $18 billion [&hellip

We would like to demonstrate four ways of how the user viewpoint can be implemented in the testing process of landing pages.

The customer lifetime value describes the value a customer generates in the course of his customer relation with a company.

We have the temptation to measure everything and then look what we can do with the email marketing figures. More appropriate would be exactly the opposite.

The creation and adaption of highly individualised content (content processing) is hardly manageable manually, with thousands of content fragments, at least not in an economically viable way.