Viral Interventions (3 Proposals)
This proposal envisions using a projector to visually communicate complex global issues to the general public through public installations in urban spaces such as city squares, transit hubs, or galleries. The projected content follows a conditional logic structure-- "if mass layoffs," "global tariffs," and "innocents detained"-- leading to the conclusion of "unavoidable confrontation." By presenting these escalating scenarios in a clear, visual format, the installation aims to provoke awareness and reflection on the interconnected nature of global events, engaging audiences who might not otherwise confront these realities. Although many may not relate to these scenarios, they can express their empathy and sympathy whilst acknowledging them.
This version of the project uses large cardboard signs spray-painted with phrases like “Mass Layoffs,” “Global Tariffs,” “Innocents Detained,” and “Unavoidable Confrontation” to show how global issues can escalate. The signs are held up like protest posters, creating a powerful and direct visual message. The intended audience is the general public, especially people who might not normally engage with global or political topics. The best venue for this project would be busy public areas such as city streets, parks, or college campuses where people are likely to stop, notice, and reflect on the message. The use of handmade signs adds a raw, human element that makes the message feel more immediate and relatable. This format also invites others to join in or respond, encouraging public dialogue.
This version of the project involves writing key phrases like “mass layoffs,” “global tariffs,” and “innocents detained” repeatedly to form a larger image, such as a crumbling tower. The repetition creates both a visual and conceptual buildup, showing how constant exposure to these issues can feel overwhelming or lead to collapse. The audience for this project is students and young adults who are used to digital information but may be impacted by a more physical, visual form of communication. Ideal venues would include school hallways, libraries, or gallery walls where viewers can pause and look closely. The handwritten text gives the work a personal, human feel, while the structure of the image helps viewers understand the weight these issues carry.
