Possible strategies to increase product attachment
Designers should design products that evoke enjoyment, or facilitate the formation of associations between products and people, places or events (memories).
- Products should evoke sensory and aesthetic pleasure.
- Incorporating surprise into products, since such products are found to be more enjoyable (Vanhamme & Snelders, 2003).
- If interaction with a product is so engaging that it stimulates product use, it also increases the opportunity for memorable events to occur.
- Gift-giving.
- Increasing the number of associations is by designing products that will be used in a social context and that encourage the interaction between people.
- The recollection of memories may be enhanced if a product shows physical signs of the events.
