Archive and Inspirations

Whilst researching an idea from the posotivity quotes, I looked into the idea of the “comodification of happiness”.

This meal replacment product gives me the creeps. Soylent Green anyone?

In part of its advertising it refers to evolution and how in the future humans will sculpt their nutrition for optimum performance (or something like that) , almost refering to “real” food as being arcaic and only for the sensorally glutonous.

I would like to start by saying even though I accept that some of these online quotes are written by some great minds, and some are true and good, these positivity quote meme post things has been doing the rounds for quite a few years now and a fascination with how they are quite subjective to the reader interests me. The irony behind a lot for some people and also the human algorithm of “spreading positivity” digitally. I am also interested in the use of imagery behind the text; a posotivity gilet? And If you put someone doing a one handed cartwheel behind anything it will look positive.

The marvelous artist Dan Fox (author of The Art of Pretention) and artist Mark Beasley with their band Big Legs, singing about stuff.

THEY LIVE By John Carpenter

In the eighties the perfect family and the fast car and the perfect body was the prodominent goal, now it seems to be all that and more: Health and Well Being, a “P.M.A” and “mindfulness” (the inevitable churning cogs of capitalist comodification have created a reversed detournament in these initially good and honest practices). Having an unrealsitstic amount of friends, everyone to be “a creative” and generally to always be seen to be striving for constant perfection now enter into the “goals” and achievements we are now all encouraged/expected to have, but more importantly for all this to be digitally represented, and well.