Aparna Sen

Aligned with Ramco Systems’ youthful brand language, I led internal, employee and office branding, along with external creatives and white papers (B2B), conceptualising and visualising the work end-to-end.

I was tasked with the scripting and visualisation of these animated and live action videos, while also managing client servicing and coordinating end-to-end production with the animators/production houses.

Took care of the ideation, visualisation and copy for multiple always-on brand promotional stand alone creatives, campaigns and topical posts. By moving away from fear-mongering, I built a positive, lifestyle-driven connection with diverse age audiences.

#realestate #copywriting

With a wide-ranging audience across ages and professions, each creative/campaign demanded a distinct creative approach. The samples here showcase how my thinking shifted to connect meaningfully with each target group. I conceptualised the visuals and developed the supporting copy.

I was tasked with developing ccatchy lines for each category, ensuring they stayed true to the tone and world established in the brand film. #Instamart #copywriting

For The Hindu’s Roof & Floor annual real estate mela, I coined TrueView. The name was born from a simple insight, a home is a big decision, and buyers deserve a true view of what they’re investing in.

Topical posts are routine. Making them feel fresh year after year and distinct for every brand, is where the real work lies. From idea to execution, most of these creatives are also visualised by me.