Discovering Joy

What Marketers Need to Know re: Social Video

Jan Rezab delivered a second fabulous lecture at Social Media Week NYC (#SMWNYC) on the topic of social video.  I wasn’t alone in guessing that the session hosted by SocialBakers.com would be interesting – video is the topic du jour these days amongst marketers – especially given more recent articles detailing Facebook and Twitter’s forays into native video.  So I – along with a packed room – was…

Social PR vs. Social Marketing

Jan Rezab of SocialBakers.com shared his views on all things social last week at Social Media Week NYC. The first lecture on Social PR presented some good points on measuring social media worth noting:

https://storify.com/AnnStrini/social-pr-social-video

2015 and Beyond – The Future of Social Media

Last week, I attended a Social Media Week NYC Presentation by Suzanne Fanning, President of WOMMA titled “2015 and Beyond – The Future of Social”

The Highlights:

  Craft your social strategy by asking 3 questions:

Who are your fans?

Where are your fans?

Why are they your fans?

Spend 1/5th of your total marketing budget on social engagement

When determining content, remember, there’s 3 kinds of…

Creating Video Content by Buzzfeed

Social Media Week Panel – Creating Video Content for How It’s Consumed – by @JPerelman of @Buzzfeed

https://storify.com/AnnStrini/creating-video-content-for-how-it-s-consumed-buzzf

Word of Mouth Marketing – It’s More Powerful than you think

Last week at Social Media Week NYC, I attended a WOMMA panel that explored the quantifiable benefit of Word-of-Mouth marketing titled, “The ROI of WOM: A First Look at “WOMMA’s Return on WOM” Brand Data Study”

Why Study WOM?

65% of marketers believe that WOM is the most effective form of marketing.

WOMMA estimates annual spend at 6 trillion dollars.  

That’s a ton of spend for a channel where…

Social Media Week – What Agile Marketers Need to Know Now

https://storify.com/AnnStrini/changing-marketing-landscape

Social Media Week NYC – An in-depth look at Social CRM @OgilvyNY

https://storify.com/AnnStrini/social-that-sells-1

Evian aces their sports marketing challenge

Amidst all the World Cup frenzy this June and July, there was another global sporting event taking place across the pond.  Even though it gained less notice and prime time mentions this year, the activities at Wimbledon’s All-England Club were no less impressive.

Even though I was rooting heavily for team USA and classic underdog Costa Rica in the World Cup, I was also excited to flip the…

Aereo: The Supreme Court Got It Wrong

On June 25, 2014 the United States Supreme Court issued a decision in the case AMERICAN BROADCASTING COMPANIES, INC., ET AL., PETITIONERS v. AEREO, INC., FKA BAMBOOM LABS, INC.

For simplicity’s sake, let’s just call it ABC vs. Aereo.

The decision, handed down 6-3 against area effectively denies consumers the right to use an antenna of their choice to access live over-the-air broadcast television.

This mobile tactic would scare the crap out of me

Like most of you, I carry my phone around pretty much everywhere.  It’s my radio, my connector to my friends, my GPS locator, my phone book, my watch, my game center, my social media hub, and my alarm clock.  So barring a sleepless night or a too-bright-sun shining in my room, it’s typically the last thing I see before I go to bed and the first thing I see when I wake up.

Data says I’m not the…

Delta’s Strategically Smart Move

Recently, Delta Airlines – in partnership with LinkedIn – launched a program they’re calling the Delta Innovation Class.  The program offers aspiring professionals like you and me the chance to spend time with someone they’d love to have as a mentor (currently, Sean Brock is the mentor du jour on deck).

The twist?  You mentoring session occurs in the air – you fly with your chosen mentoron a…

#Mobile Apps: Engagement Trumps Reach

I saw this Mashable graphic in my LinkedIn feed Thursday & I think it’s misleading.

Here’s why: Yes, these apps have the largest reach of all mobile apps.  But ‘reach’ is a metric that is most commonly used to measure TV/ mass advertising.  It assumes a one-way purchase funnel where repeat/ mass exposure guarantees sales/ results/ brand power.  Using ‘reach’ as a proxy for any kind of value in…

Yesterday, I went to the keynote speech of ClickZLive‘s conference: ”Reputation Roadkill” by @AndyBeal. Andy reinforced the importance of corporations, celebrities and even individuals like you and me about maintaining a positive reputation – offline and online (beyond search engine results). Especially important in an era where social media is everywhere.

Towards, the end, Andy reminded us of…