I found this image when I looked up environment infographics. I would say the intended audience for this image are teenagers and up because of the vocabulary and terms used in it. The image’s purpose is clearly stated on the left hand side. The infographic is stating 9 different ways we can all improve the environment so we can improve our health.
This infographic does give the rhetorical appeal logos by stating ways we can help the environment. It doesn’t just tell you how to improve it but it also says WHY we would make these actions. This shows logic and reasoning. I wouldn’t say this image gives so much of the appeal pathos. It isn’t an emotional infographic unless you really read into it. Having an effect on our environment can spark feelings for someone but the imagery doesn’t give that spark. However, this infographic does give the appeal ethos. It shows credibility by giving the organizations name in the left bottom corner. This image and information was given by the World Health Organization. This organization is a specialized agency that is responsible for international public health also known as WHO.
As far as CRAP principles of designs go this image shows all three of them. There is a wide variety of colors which can make this infographic a little distracting but all of the colors are the same shade. They aren’t too bright or too dark. Therefore, it keeps the image looking clean. They used the same shape of a circle to highlight each icon and ways to help the environment. Since, there are 9 different examples given this keeps the page organized. This makes it easier for the reader to follow along because there is a lot of information given in this image. The main topic of this infographic is in bold and high lighted vertically on the left side so it attracts the readers eye first. They also placed each of the 9 concepts in rows of 3 which shows alignment. Their last statement is shown at the bottom horizontally which gives the reader a different place to look. This draws attention. They placed the organizations name, “World Health Organization”, in the bottom left corner along with the #EnviornmentalHealth. This shows proximity because they are grouped together with their contact information.
I understand the subject or topic of the environment however, I feel like most people are always focused on improving the environment to control climate change, improve our oceans, or to save animals lives. Not everybody focuses on how we can improve OUR health. I think this infographic gives me a different understanding on why we should improve our environment.