Design Studio I

To redesign the YouTube logo to reference the mid-century graphic design philosophy, I chose to focus on lines and simple shapes. I took inspiration from the current YouTube logo, keeping the rounded rectangle and the play arrow, but I wanted to add more video symbols and a representation of a screen to my design. To start, I made a skewed asymmetrical rectangle with rounded corners. I used muted medium red to fill that shape and then duplicated that shape, tilted it, cleared the fill and added a stroke in a darker shade of red. Then I duplicated the shape again shank it a little, filled it with a paler shade of red and mirrored it. I duplicated the pale red shape, tilted it, cleared the fill and added a stroke in the medium shade of red. I then found free vectors of video icons and chose the play arrow, the pause bars and the record circle. I spread those shapes around my rectangles and filled them with a thin white stripe pattern. Then I duplicated the shapes, placed the under the first shape, slightly off center, and filled them in my darker red. I then found a sans serif font that would allow me to highlight the You in YouTube, edited it to be a nicer thickness, and filled it in my darker red. Finally, I added four white sparkles surrounding my video icons to add more dimension to my logo.

The design elements I chose to use were Shape, which is shown in all of the question mark shapes I created and in the abstract wavy shapes I then filled with the patterns. I also used Colour and Value, in the saturated rainbow colours of my patterns and my black background to make my patterns pop and to add contrast and dimension to my composition. I used Space and Balance by leaving half of my canvas black to allow my composition to breath and prevent the patterns from being overwhelming. I used Proportion in the small regular size of my pattern shapes and the larger size of my organic shapes. Lastly I used Harmony and Unity to create a cohesive design.

Decided to see how many shapes I could create out of question marks, then once I had too many, I started making patterns out of the shapes and playing with colour

Sketch of Font Sculpture ideas. Trying to combine question marks into snowflake shapes to create patterns for a wintery scene