And Update My Website's Tumblelog

One Great Idea: A Simple One-Page Content Marketing Strategy

[vc_row][vc_column][vc_single_image image=”4770″ img_size=”large” alignment=”center”][vc_column_text el_class=”first-paragraph-highlight”]Are you trying to practice content marketing, but can’t seem to do it consistently? Are you just not sure that your efforts are bringing a worthwhile return? If that sounds familiar, ask yourself this key question: do I have a written content marketing…

Infographic: A History of Content Marketing

The Content Marketing Institute recently published this interesting infographic, detailing several notable events in the history of companies using information to attract customers and build respect and authority with their audience. These examples are a good way to get a feel for how content marketing works, and shows that it’s not a technique that is only used in blog posts or email marketing.…

Ransomware Threat — Protect Yourself and Your Visitors

[vc_row][vc_column css=”.vc_custom_1460999949827{padding-right: 0px !important;padding-left: 0px !important;}”][vc_single_image image=”4560″ img_size=”large”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text el_class=”first-paragraph-highlight” css=”.vc_custom_1460130862459{margin-top: 20px !important;}”]If you need more motivation to keep your website up to date, here’s some information…

Secure Your WordPress Site with These 5 Steps

[vc_row][vc_column][vc_single_image image=”4218″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]It’s hard to imagine a small business owner who would feel okay leaving shop doors and windows unlocked after business hours, even in a sleepy small town where everyone knows one another. I’m certain that many employees are terminated when they repeatedly…

Chasing Ghosts: Google Analytics Has a Huge Problem. That Means We All Do, Too

[vc_row][vc_column width=”1/1″][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text]Small businesses rely on Google Analytics to help them understand how well their online marketing efforts are working. But this resource is being crippled by opportunistic spammers. Here’s what you need to know to protect this important data, and improve your marketing…

Facebook News, That Isn’t

[vc_row][vc_column][vc_column_text]This story was written because I’ve been really annoyed by some posts I read on certain mainstream business and tech sites. This isn’t just a rant; there is value to be had in this story.

Facebook recently published a post about how it’s going to reduce the number of organic (non-paid) promotional posts that show up in users’ timelines. Here’s the post.

I…

[vc_row][vc_column width="1/1"][vc_column_text css=".vc_custom_1414776501657{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: rgba(191,229,252,0.76) !important;*background-color: rgb(191,229,252) !important;}"]Periodically I write posts for the Emerald Marketing Association (EMA), where I’m also a board…

Nurturing Non-Profit Content Marketing

[vc_row][vc_column width="1/1"][vc_column_text]Running a nonprofit organization is extremely difficult. Unless you’ve been blessed with a massive endowment or a generous namesake patron with bottomless pockets, operating a charitable or educational organization is as challenging as running any for-profit business. Many of the problems are the same, with a constant need to find and grow…

Quick Tip – Searching Your Site

[vc_row][vc_column width="1/2"][vc_column_text]A client recently asked a question that should be relevant to other site owners or managers.

The client wanted to know how she could locate instances of specific terms across her entire site, so she could confirm that the terms were properly spelled and formatted. In this case, the terms were scientific names for mushrooms.

Ideally, you’d do this…

A Concrete Example: “Organic” Content Marketer, Fu-Tung Cheng

[vc_row css=".vc_custom_1408733659676{padding-top: 2px !important;padding-bottom: 2px !important;background-color: #cee2ea !important;}"][vc_column width="1/1"][vc_column_text]This is an interview with designer Fu-Tung Cheng, an exemplary practitioner of what we in the marketing world call Content Marketing.Fu-Tung does this so naturally, I refer to him as an “Organic” Marketer. I believe…

Connecting With A Cause: An Interview with Eugene Oregon Marketer Alma Hesus

[vc_row][vc_column width="1/1"][vc_column_text el_class="yellow-article-note-box"]This article is part of our series of interviews with marketing professionals. These articles offer a look inside other companies, share best practices, and learn more about what these other marketers are passionate about. Today we’re sharing an interview with Alma Hesus from Cappelli Miles located in Eugene…

Quality Content Is Shareable Content (And Vice Versa)

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Want your content actively shared by your followers on Facebook, Twitter, LinkedIn, and other social networks?

If you’re paying any attention at all to the swelling ocean of “information” about social media and online marketing, you’re aware that getting your content “shared” is a big deal.A tidal wave of articles, videos, infographics, webinars —…

Personas Are People Too: 5 Ways to Keep Your Buyer Personas On-Target

[vc_row][vc_column width="1/1"][vc_column_text]Across the internet, content marketing gurus agree that one key to a successful content strategy is keeping your content fresh through regular publication of original or curated content that’s appealing and useful to your audience.[/vc_column_text][vc_row_inner][vc_column_inner width="1/2"][vc_column_text]

How to assure that?

Here again, the gurus…

The Core of Content Marketing

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People don’t buy what you do; they buy why you do it. — Simon Sinek, Author of Start With Why: How Great Leaders Inspire Everyone to Take Action

[/vc_column_text][vc_column_text]This statement by consultant, researcher, and lecturer Simon…

I’ve Got to Say…Marketing is Everything We (All) Do

[vc_row][vc_column][vc_column_text css=".vc_custom_1403099883360{padding: 10px !important;background-color: #fff6c9 !important;}"]I’ve Got to Say articles are personal thoughts and opinions from the Owner-Partners of And Update My Website, LLC.[/vc_column_text][vc_column_text]During the past year, I’ve been working to ensure the success of my company by enrolling in a Small Business Management…

[vc_row][vc_column][vc_row_inner][vc_column_inner width="1/2"][vc_column_text]I’ve been asked many times about whether or not my company offers search engine optimization (SEO) services. Thinking carefully about it, I’m reminded that, in fact, the correct answer is more like a Zen koan. By that I mean the correct answer involves “un-asking” the question.

And saying that, I’m guessing some readers…

Why Yes, We Do Have a New Logo!

[vc_row][vc_column width="1/1"][vc_column_text]Thank you for noticing our new logo! Don’t you just love it? A big shout-out to our friend and super-talented designer, Robert Asumendi for working with us on this new, improved brand element.

The segmented wheel of the new logo embodies the idea that successful online marketing is a combination of three elements: 1) goal-driven planning and strategy;