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http://bit.ly/1ll1Bjh We took a trip recently, driving the entire way. One evening when it was quite late, we were looking for a room, driving here and there looking for a vacancy that wouldn t set us back a ton and a half of money. See, we were in a resort town. Lots of tourists, lots of motels, all charging 3 times what they would normally charge if they were in any other town. So we looked for an affordable one, and in so doing, passed by the “rich” looking ones. “Why spend a fortune for a bed?” I thought. But here s the thing – I had to go to the bathroom. Bad. So while we were about to pass the same hotel for the third time, the one I just KNEW was massively overpriced, I decided to pull in and use the facilities. “Where s the bathroom?” I panted to the desk clerk. “Right down the hall and to the left,” he replied. When I came back he asked where I was from. Come to find out, we shared a hometown and a passion for travel. “Do you want a room?” he asked. “Yes, but they re too ex

Even the smallest changes can sometimes result in the biggest increases to your conversion rate. Take the headline split test, for example. Headline A, B and C are tested against each other. Headline A converts at 1%, Headline C converts at 2.5%, and Headline B converts at 4.9%. Hmmm, which one should you pick? The choice is obvious, you go with Headline B. But what if you hadn t split tested? You would never have known. Just imagine: You write a terrific headline, which happens to be Headline A. It looks like a sure winner, so you don t bother to test. And sure enough, it converts at a respectable 1%. BUT, if you had tested, you would have chosen Headline B. And for every 100 people who hit your site, you would have made 3.9 more sales. If your product sells for $47, that s another $183.30 you would have earned for every 100 visitors. But you didn t test, and so you didn t know, and so you lost thousands of dollars. Ouch. Testing might seem like an irritation, but there are few thing

People are nothing if not predictable. Let me give you an example: If you say to someone, “You ve got a great job.” They will invariably tell you why it s NOT great. But if you say to them, “You ve got a lousy job.” They will tell you why it s actually a very good job. Knowing the triggers you can use to activate certain behaviors in prospects can help tremendously to increase your conversions and your bottom line. That s why we ve compiled 10 slightly sneaky methods to get your audience to do your bidding – or stated another way, here are 10 methods to get the public to buy your product and share your message with the world. 1.    People crave entertainment like they crave air, and they always need more of it. A good analogy is caffeine – in the beginning, the smallest amount of caffeine can give you a nice little buzz. But the more caffeine you use, the more you need to achieve that same buzz level. Entertainment is no different. The movies of the 40 s weren t fast pa

http://bit.ly/1LuuHRY I thought I d share a revolutionary idea that is, frankly, long over due and not so revolutionary after all. Here s how a typical Internet business works – you pick a niche, create a product and then find the audience to sell that product to. If it doesn t sell, you do it all over again. If it does sell, you make more products to sell to those same people. Sounds logical, right? Maybe not. Suppose – just suppose – what you do is focus on building and nurturing your audience. Once they know you and are confident you know what you re talking about, then and only then do you sell them something. “But I need to make money NOW!” Okay, what if you had started the entire process 1 or 2 months ago? They say the best time to plant a tree is 20 years ago, and the second best time is today. So bear with me for a moment while we plant a tree in your mind right now Let s say you ve taken up a new hobby. Maybe it s golf. You re cruising the Internet when you find this offer for a free gol

First of all, let me clarify that introverts aren t necessarily shy. They are, however, quieter than extroverts. Introverts talk plenty when they have something important to say, but they tend to stay quiet when the topic is small talk. Why? Because small talk isn t important to them. Now then, let s say you have 2 salespeople an extrovert and an introvert. The extrovert is likely to talk and talk – and talk – which is exactly what you expect from a sales person. And in the midst of all this talking, the extrovert will makes sales. But the introvert will do something the extrovert commonly fails to do – the introvert will ask questions and LISTEN to the answers. I don t mean they wait for the prospect to stop talking so they can begin extolling all the many benefits of the product. I mean they LISTEN. They want to know what s keeping the prospect awake at night in relation to the problem the product solves. They want to know the prospect s fears, desires, dreams, etc. They want

A hundred years ago a shop might have tried to be many things to most people. In fact, big box stores still do that today, with good success. Walmart is everything and all things to those looking for the cheapest price. But even they repel customers – namely those people who value service and quality over price. These days it pays to specialize. Rather than trying to be most things to most people, you want to do one thing and do it really, really well. If you teach gardening techniques, rather than teaching everything to every gardener, pick a focus such as organic vegetable gardening. If you teach marketing, teach it to a very specific audiences, such as chiropractors or coffee shops or contractors. Yes, you ll be repelling the vast majority of customers, but you ll also be attracting the exact prospects you can help the most. And in so doing, you can also charge accordingly. After all, who commands the highest price – the person who teaches generic marketing techniques to anyone

If you re currently working at something other than publishing – affiliate or CPA marketing, perhaps – then you might wonder why you would want to bother publishing your own content. Publishing isn t for everyone, but there are several very good reasons why you might want to consider it. You can be the good guy. People are looking for answers, for help and for solutions to their problems. You and your content can make a real difference in their lives. And by making that difference, you become . The expert. The go-to person. The big kahuna that people respect. You re the trusted authority and now opportunities are coming to you in the form of free advertising on social media, affiliates, joint venture proposals and so forth. Which brings us to A greater income and additional income sources. You re now monetizing your expertise by selling products and courses. So what kinds of content can you create and publish? Blog Posts Websites Short Reports eCourses eBooks eMails Kindle Books A

You ve heard that adage before, haven t you? It s akin to walking over to someone, standing beside them, making them feel very comfortable with you, and then gently, subtly, asking them to walk with you. They ll go along with you quietly and in agreement almost every time. Contrast that with standing far away from someone and shouting to them that they need to come stand where you re standing or else Or else they re stupid, or else they re missing out, or else they re making a mistake, etc. This is the point where most prospects dig their heels in and say, “Oh yeah? I don t think so!” Can you blame them? This is why you want to start where they are. What do they already think or know about your niche, about your product or service, or about you? If prospects routinely believe your offer is too good to be true, lead with that. “I know what you re thinking this is simply too good to be true. I thought the exact same thing myself, but then I discovered that ” They might think thi

http://bit.ly/1Y85i9P The first thing to know about free traffic is that it isn t free – you ve got to work for it. True, it doesn t cost money unless you outsource the work, but it does take time. That said, free traffic can be some of your best traffic if you re willing to put in the work.

http://bit.ly/1O6c5vY We took a trip recently, driving the entire way. One evening when it was quite late, we were looking for a room, driving here and there looking for a vacancy that wouldn t set us back a ton and a half of money. See, we were in a resort town. Lots of tourists, lots of motels, all charging 3 times what they would normally charge if they were in any other town. So we looked for an affordable one, and in so doing, passed by the “rich” looking ones. “Why spend a fortune for a bed?” I thought. But here s the thing – I had to go to the bathroom. Bad. So while we were about to pass the same hotel for the third time, the one I just KNEW was massively overpriced, I decided to pull in and use the facilities. “Where s the bathroom?” I panted to the desk clerk. “Right down the hall and to the left,” he replied. When I came back he asked where I was from. Come to find out, we shared a hometown and a passion for travel. “Do you want a room?” he asked. “Yes, but they re too ex

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