Blog 6: Crowdsourcing an important role in crisis communication!
Crowdsourcing is the process of obtaining content by a large group of people or especially the online community by contributing ideas together (Swinburne Online 2015). Basically it is a combination of âcrowdâ and âoutsourcingâ. The idea of crowdsourcing is that more heads are better than one; the quality of the content will be of a high standard (Daily Crowdsource 2015).
Source: Use the right social media for your crowdsourced projects (Tweak Your Biz 2013).
These days it is becoming more about the online community through social media. A person who owns a mobile phone has access to the internet â therefore access to social media. More in four American adults own a mobile phone, one in five own a tablet/iPad and new cars are built with internet (Morejon 2012). News reporters and newspapers used to be the only source to produce news reports. Today, mobile phones are adding to peopleâs news consumption â it is convenient as you have access to the news wherever you may be. Â
In 2012, a survey was conducted for devices that are used to read the news (Morejon 2012). It follows:
70% of device users get their news from a desktop/laptop
51% of device users get their news from a mobile phone
56% of device users get their news from a tablet/iPad
This means the majority of reporters or journalists now use social media sources for researching their stories (Bunz 2010). Check out this following link that describes the impact Twitter has on Journalism:
The impact of Twitter on Journalism (2012) - https://www.youtube.com/watch?v=Nl9xI-kAE8A
Social media can play an important role in crisis communication. Whenever possible the community come together through social media to gather information, support each other, assist if needed and respond to messages. A lot of people are now filming incidents that happened and upload them to YouTube, like this following link of the South East Queensland floods in 2011:
Toowoomba flood 2011.01.10 - https://www.youtube.com/watch?v=kYUpkPTcqPY
Through the use of twitter more than 35,000 tweets containing #qldfloods hashtags were recorded through 10-19 January (Bruns et. al, 2012, p. 23) sharing news, photos, videos and advice. These specific hashtagged tweets meant that it was possible to track the majority of tweets relating to this event. Follow this link: https://twitter.com/qldfloodsorg - as it provides all the #qldfloods tweets since 2011. Twitter and Facebook delivered timely and informative updates as the flood crisis unfolded (Liddy 2013). Even the police provided timely updates through their twitter account, where news reporters eventually used the tweets as their own material (Bruns et. al, 2012, p. 23). Social media has improved the communication between the police and the media in crisis situations.
Crowdsourcing is seen as a positive; however it can be a negative as well. How? One word, rumours. As you know rumours can spread like crazy, but rumours on social media â go worldwide! Such tweets like celebrity deaths â it takes one hater to tweet it and it can go viral within minutes (Mason 2012). Like Usher, usually the celebrity themselves will tweet back claiming they are very much still alive!
Source: Responses to fake death reports (About 2015).
Bruns, A, Burgees, J, Crawford, K and Shaw, F 2012, â#qldfloods and @QPSMedia: Crisis communication on twitter in the 2011 South East Queensland floodsâ, Arc Centre of Excellence for Creative Industries and Innovation, p 23, viewed 7 January, <http://www.cci.edu.au/floodsreport.pdf>.
Bunz, M 2010, âMost journalists use social media such as Twitter and Facebook as a sourceâ, The Guardian, 16 February, viewed 7 January 2015, <http://www.theguardian.com/media/pda/2010/feb/15/journalists-social-music-twitter-facebook>.
Liddy, M 2013, âHow Twitter covered the Queensland floodsâ, ABC News, 26 April, viewed 5 January 2015, <http://www.abc.net.au/news/2012-01-11/how-twitter-covered-the-queensland-floods/3767166>.
Mason, L 2012, âSocial media rumours and hoaxesâ, Social Media Sun, viewed 7 January 2015, <http://socialmediasun.com/social-media-rumors/>.
Morejon, R 2012, âHow mobile and social media drive news consumptionâ, Roy Morejon, 5 April, viewed 7 January 2015, <http://roymorejon.com/how-mobile-and-social-media-drive-news-consumption/>.
PBSoffbook 2012, 'The Impact of Twitter on Journalism', YouTube, 15 November, viewed 8 January 2015, <https://www.youtube.com/watch?v=Nl9xI-kAE8A>.
âResponses to fake death reportsâ, 2015 [image], About, viewed 7 January 2015, <http://0.tqn.com/y/urbanlegends/1/S/w/B/1/usher-death-hoax.jpg>.
Swinburne Online 2015, âWeek 8: Crowdsourcing in times of crisisâ, MDA20009-Digital Communities, Learning materials on Blackboard, Swinburne University of Technology, viewed 7 January 2015.
Twitter 2015, âQLD Floodsâ, viewed 7 January 2015, <https://twitter.com/qldfloodsorg>.
'Use the right social media for your crowdsourced projects', 2013 [image], Tweak Your Biz, viewed 7 January 2015, <http://tweakyourbiz.com/marketing/files/shutterstock_123852919.jpg>.
Whitelightbringer 2011, âToowoomba Flood 2011.01.10â, YouTube, 10 January, viewed 5 January 2015, <https://www.youtube.com/watch?v=kYUpkPTcqPY>.