VISUAL COMMUNICATION

Hi Vicky,

  Thank you so much for those, they are fantastic!! Looks like it was a great afternoon too, I was sorry I couldn’t make it but everyone is on holiday this week so it’s a bit manic in the office.

  Did you get to the park ok?

  The Halifax Courier have requested an image for the paper so I’ll send one over and ask them to credit it to you.

  Many thanks,

  Lucy

Lucy Burnett

Community Fundraiser - Bradford, Craven & Calderdale

Marie Curie Cancer Care

  The pictures are fabulous, really great! Thank you again J

  Lucy

Lucy Burnett

Community Fundraiser - Bradford, Craven & Calderdale

Thank you for the photos – they’re great and we’ll all be using a selection on various publicity material / websites etc. I’m going to put some on the Zest facebook page next week so I’ll let you know when I do that.

Big thanks from all of us in the Orion partnership, and to Laura too. I hope it was a useful opportunity for you both.

Don’t forget to send us your expense claim!

Susie

Susie Brown

Chief Executive Officer

Zest - Health for Life

Sandway Business Centre

Shannon Street

Leeds LS9 8SS

  Tel: 0113 240 6677

Email: [email protected]

Like us on facebook: www.facebook.com/zesthealthforllife

Watch a video athttp://www.leedsletschange.co.uk/pages/information-on-healthy-eating

When my band, The Idol Dead, need to shoot an album cover, we knew what we wanted, we just didn’t know how to get.

I contacted Vicky because she’d done live photos of us before, as well as using our guitarist as a model on some of her other work, so I knew she had an eye for a good picture.

We set up the shoot and, with the vaguest of directions from me, Vicky got tothinking about how we would achieve my ‘vision’.

On the day of the shoot Vicky was happy to have me along to bounce ideas off, which was brilliant for a client as we’re usually handed a few prints at the end of a campaign to choose from.

This way was much more collaborative and I thought it worked well – I felt I had an input into the finished article and Vicky was able to deliver just what I was lookign for.

Vicky is easy going in her approach, but that’s not to say she’s passive, she pulls you along in the wake of her enthusiasm and you can tell she has a real passion for her work.

When the cover was delivered I, and my band, we’re over the moon. The look of the picture, the composition and the digital post-production all perfectly captured the over-riding feel of the album … which is about loss, love and lust. Vicky managed to convey that all in one picture.

Vicky had understood, and realized, the brief perfectly.

But hey, don’t take my word for it, look what the fans (who actually paid for the recording and production of this record) had to say about it:

Karen Goldberg - I think it's fab, she's captured the mood of the album perfectly.

Nick Fenwick - I think the picture's ace, it's a vibrant depiction of tenderness and erotic contact enacted by two intriguing and well defined characters against such a stark white background and devoid of interruptions like colour and (much) clothing yet interrupted by disturbing shadows and a lack of smooth gradient, it leaves a lot to the imagination while asking a great deal.

Rob Currey - Heightened blood flow inducing. I'd like to swap places with the bald dude and taste her neck.

http://www.guardian.co.uk/global-development/poverty-matters/2012/aug/03/poor-people-want-to-be-poor

"People living in extreme poverty suffer daily from the contempt, indifference and rejection of their fellow human beings.

I had escaped poverty, I told them, so anyone could do it. All they needed was opportunity. Opportunity, however, was getting thin on the ground.

Poverty isn't only about a lack of money and resources. The worst poverty is found when there is a lack of education, understanding, hope - liberty, fraternity, egality, as the French say.

I loved the noise of dominoes clattering on tables, the lilting Yorkshire voices, the tongue-in-cheek arguments over a few pence in change, and their loving insults and banter.

Bernard Hare's 

http://www.historyextra.com/feature/decline-pub-what-can-we-learn-history

the pub was rooted in working class communities. Those communities have been disappearing, whether one is looking at big city slums or agricultural villages.

“It's okay. We aren't in the same class. Just don't forget that some of us watch the sunset too.” 

“History is written by the rich, and so the poor get blamed for everything.” 

― Jeffrey D. Sachs

Where justice is denied, where poverty is enforced, where ignorance prevails, and where any one class is made to feel that society is an organized conspiracy to oppress, rob and degrade them, neither persons nor property will be safe. 

Frederick Douglass 

Read more at http://www.brainyquote.com/quotes/keywords/class.html#uykBVXlsUFCeO8s6.99 

"Whenever you feel like criticizing any one," he told me, "just remember that all the people in this world haven’t had the advantages that you’ve had."  The great Gatsby

'There's not room for everybody at the top of society but there's not enough work for all those left at the bottom,

the only way to respond to poverty is to live in poverty beside poor people

tetley 

templeworks

hunslet mills

york road

Templar House

eastmoor reformatory

David Cameron quotes

"slow-motion moral collapse".

"the shirking classes".

Ian duncan smith:as our current welfare state has built up, it has become a place in which people live

This battle between "strivers versus skivers" has underpinned British attitudes to poverty since the Poor Laws.

"the feral underclass"

'The poor are discussed as this homogeneous mash, like porridge

'The idea that other people might have had such a different life experience that their choices and beliefs and behaviours would be completely different … seems to escape a lot of otherwise intelligent people.

Owen Jones: It's not competitive spirit that poor kids lack, but fields on which to compete

Where justice is denied, where poverty is enforced, where ignorance prevails, and where any one class is made to feel that society is an organized conspiracy to oppress, rob and degrade them, neither persons nor property will be safe. 

Frederick Douglass 

“Do you think, because I am poor, obscure, plain and little, I am soulless and heartless? You think wrong! - I have as much soul as you, - and full as much heart!"

Charlotte Bronte

“Of all the preposterous assumptions of humanity over humanity, nothing exceeds most of the criticisms made on the habits of the poor by the well-housed, well- warmed, and well-fed.” 

― Herman Melville

“History is written by the rich, and so the poor get blamed for everything.” 

― Jeffrey D. Sachs

“Even today we don't pay serious attention to the issue of poverty, because the powerful remain relatively untouched by it. Most people distance themselves from the issue by saying that if the poor worked harder, they wouldn't be poor.” 

― Muhammad Yunus,

“Taken together, New Labour policies have helped to build a series of overlapping chav caricatures: the feckless, the non-aspirational, the scrounger, the dysfunctional and the disorderly. To hear this sort of rhetoric from Labour, rather than the Tories, has confirmed the stereotypes and prejudices many middle-class people have about working-class communities and individuals. But it can be far subtler than outright attacks. Many of New Labour's underlying philosophies were steeped in middle-class triumphalism. They were based on the assumption that the tattered remnants of the working-class were are on the wrong side of history - and must be made to join 'Middle England' like the rest of us.” 

Pudsey farnley: loss of industry,

shops in town: to show consumersism

millionaires row: to contrast.

http://boards.core77.com/viewtopic.php?t=18349

http://www.google.co.uk/search?q=examples+of+printed+archive+portfolios&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a&channel=fflb&safe=vss&um=1&ie=UTF-8&hl=en&tbm=isch&source=og&sa=N&tab=wi&ei=4mvAUIzmHuKC4gShkoGABA&biw=1064&bih=856&sei=6WvAUIuNFdKN4gT1v4DICQ

http://direct.hobbycraft.co.uk/search/box/page/13

as part of print research I had to fit the images centrally onto the hand made paper I tried several ways of doing this 

1. I put it through on its own 

2. I taped it to the top of a4 paper and printed at a5 size 

As part of my preparation for print I made a border from brushes to make the edges of the images less straight. 

When I'm exhibiting I have to think of the potential for someone to buy my work. One of the things I picked up is you have to be realistic about how you price your work. You can't go fixing a ridiculous price to something because you have a sentimental attachment to it and you can't undercut yourself otherwise you are paying to make your art. 

The way I am thinking about pricing is

cost + (time x hourly rate)  fixing and hourly rate I think is difficult I could set it at minimum wage but I don't think that would be enough to survive on were I to make this my professional practice I also don't think I could go at full price as I don't have near the amount of experience in the area as other people. working at minimum wage of £8.00an hour at 3 days =

I reckon with just the photography I spent at minimum 3 full days taking photographs plus paper making.

£192

costs were 

I used about half of the toner in my printer but if I were to do it again I think I would maybe use a quarter tops so thats about £30 

frames = £15

screws and hangers = £4

paint for frames = £10

paper =£ 1.20

total for cost therefore is £30

If I divide that by the number of pieces I am selling that equals

£3.00 + £192/ 3 = £67

£67 / £10 = £6.70 x2=13.74 so I need to charge that minimum

I'm going to round it up to £15

However as well as this when I exhibit as suggested by David I'm going to see what prices the other images are going for.